Brand profile

Billy Reid

American label from Florence, Alabama making "lived-in luxury" menswear and womenswear: tailored outerwear, henleys, linen blazers and denim with Southern character.

FlorenceOrigin
UnisexFocus
Workwear / HeritageStyle
$$$Price

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A man wearing a Billy Reid navy blue suit and white button up shirt

What to know about Billy Reid

Outerwear carries the collection

Tailored jackets are the anchor — the Bond peacoat, linen blazers — alongside henleys and washed denim, cut for a worn-in look Reid calls lived-in luxury.

Alabama base, not New York

Reid left New York after 2001 and rebuilt the label from 2004 in Florence, Alabama, which now runs roughly 14 of its own stores plus the revived Shindig festival.

Award record backs the price

Four CFDA awards and collaborations with Levi's, Coach, J.Crew, K-Swiss and Gibson give the upper-mid pricing a design track record behind it.

Known forShirts & overshirtsJackets

How Billy Reid fits

Overall fit

slightly small

Billy Reid garments are often described as cut on the slimmer, more tailored side of American labels, with many shoppers finding items fit close to the body.

Tip: Consider sizing up if you are between sizes or want a relaxed fit, as many pieces run trim.

trim cuttailored fitsize up for comfortslim through the body

Medium confidence · based on 8 sources

By category

CategoryRunsShapeSize advice
Shirts & overshirtsslightly smallslim to tailoredSize up if you prefer room through the chest or plan to layer, as the sport shirts run trim.
Jeans & denimtrue to sizeslim to regularWashed denim tends to fit true to marked size; go by your usual waist.
Jacketsslightly smalltailoredTheir signature outerwear like the Bond peacoat is cut trim; size up if you layer heavy knits underneath.
T-shirts & graphic teestrue to sizeregular to slimHenleys and tees generally fit true, though slightly trim through the torso.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

Billy Reid fit questions

Does Billy Reid run big or small?

Billy Reid fits slightly small. Consider sizing up if you are between sizes or want a relaxed fit, as many pieces run trim. Billy Reid garments are often described as cut on the slimmer, more tailored side of American labels, with many shoppers finding items fit close to the body.

How does Billy Reid fit?

Billy Reid garments are often described as cut on the slimmer, more tailored side of American labels, with many shoppers finding items fit close to the body. Overall shape: slim to tailored.

How do Billy Reid shirts & overshirts fit?

Billy Reid shirts & overshirts fits slightly small. Size up if you prefer room through the chest or plan to layer, as the sport shirts run trim. Shape: slim to tailored.

How do Billy Reid jeans & denim fit?

Billy Reid jeans & denim fits true to size. Washed denim tends to fit true to marked size; go by your usual waist. Shape: slim to regular.

How do Billy Reid jackets fit?

Billy Reid jackets fits slightly small. Their signature outerwear like the Bond peacoat is cut trim; size up if you layer heavy knits underneath. Shape: tailored.

Brand facts

Billy Reid is an American label founded by Louisiana-born designer Billy Reid and headquartered in Florence, Alabama, where he relocated from New York after 2001 and rebuilt the business from 2004. The menswear-led range, extended to womenswear, accessories and eyewear, centers on tailored outerwear like the Bond peacoat, henleys, linen blazers and washed denim in what Reid calls lived-in luxury. He is a four-time CFDA award winner, runs roughly 14 stores, has collaborated with Levi's, Coach, J.Crew, K-Swiss and Gibson, and revived his Shindig festival in 2024.

Founded
1998
Origin
Florence, United States
Made in
USA
Price
$$$
Focus
Unisex
Facts checked
August 2026
Styles
Workwear / Heritage, Urban prep / Ivy, Quiet luxury

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