78% matchVolcom
Same surf-plus-snow crossover, apparel instead of optics
What changes: Full apparel and outerwear range rather than a single accessory category
Brand profile
Blenders Eyewear
San Diego DTC brand making bold, colorful polarized sunglasses and snow goggles at accessible prices, majority-owned by Safilo Group.
San DiegoOrigin
UnisexFocus
Athleisure / SportswearStyle
$$Price
4 brands like Blenders Eyewear like Volcom, RVCA, Rip Curl →
What to know about Blenders Eyewear
Blenders Eyewear is a San Diego eyewear label founded in 2012 by surf coach Chase Fisher, known for loud, colorful polarized sunglasses and snow goggles aimed at active millennial and Gen Z buyers. The direct-to-consumer brand sells mainly through its own site, with most frames priced roughly $39 to $79 and marketed through athlete and music collaborations, including Deion Sanders' Coach Prime line. Italy's Safilo Group bought a 70 percent stake in 2019, closing in 2020; Jack Gray became CEO in April 2025.
If you like Blenders Eyewear
78% match
75% matchRVCA
Surf-skate graphics for the same beach-town buyer
What changes: Art-driven tees and boardshorts, no eyewear focus
73% matchRip Curl
Performance-led surf gear, less loud colorway play
What changes: Wetsuits and technical surf kit at higher price points
72% matchReef
Beach-ready accessory buy at the same easy price
What changes: Footwear only, more laid-back than bold-color driven
Brand facts
- Founded
- 2012
- Origin
- San Diego, United States
- Price
- $$
- Focus
- Unisex
- Styles
- Athleisure / Sportswear, Streetwear