Blenders Eyewear
Blenders Eyewear is a San Diego eyewear label founded in 2012 by surf coach Chase Fisher, known for loud, colorful polarized sunglasses and snow goggles aimed at active millennial and Gen Z buyers. The direct-to-consumer brand sells mainly through its own site, with most frames priced roughly $39 to $79 and marketed through athlete and music collaborations, including Deion Sanders' Coach Prime line. Italy's Safilo Group bought a 70 percent stake in 2019, closing in 2020; Jack Gray became CEO in April 2025.
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