31 Brands like RVCA

Ranked by brand similarity

We compared 31 brands similar to RVCA on fit, price and aesthetic — 1 cheaper and 8 more premium, led by Volcom and Hurley.

Updated ·

A man wearing a bright blue RVCA t-shirt, blue hat and brown bathing suit

If you're a fan of RVCA and its unique blend of art, fashion, and street culture, you might also appreciate brands like Stüssy, Former, and Hurley. These brands share similar aesthetics, focusing on vibrant colors, relaxed fits, and a connection to surf culture. Whether you're looking for streetwear with a creative edge or functional apparel for an active lifestyle, there are plenty of options available. From playful graphics to minimalist designs, these brands like RVCA cater to diverse tastes while maintaining a mid-range price segment.

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A man wearing a Volcom logo icon t-shirt in white and sunglasses
#1

Volcom

Boardsports basics$$Costa Mesa, United States · est. 1991Made in China, India

Costa Mesa boardsports apparel brand known for the Stone logo, boardshorts and snow outerwear, now owned by Authentic Brands Group.

Why it's similar. Same Costa Mesa boardsports DNA, art-driven graphics

What changes. Heavier snow outerwear program

A man wearing a Hurley long-sleeve blue short and board shorts
#2

Hurley

Surf / Skate$$ · Similar priceCosta Mesa, United States · est. 1979Made in China, Thailand

California surf and lifestyle brand founded by Bob Hurley, known for Phantom boardshorts, graphic tees and beachwear, now owned by Bluestar Alliance.

Why it's similar. Hurley offers colorful surf-inspired apparel similar to RVCA's vibrant offerings.

What changes. Less art/skate crossover, athletic boardshort tech

A man wearing a Billabong outfit sitting outside with a surf board
#3

Billabong

Surf / Skate$$ · Similar priceGold Coast, Australia · est. 1973Made in China, Vietnam +1 more

Australian surf brand from 1973, known for triple-stitched boardshorts, wetsuits and beach-print casualwear; now owned and licensed by Authentic Brands Group.

Why it's similar. Billabong is known for its casual, colorful surfwear that aligns closely with RVCA's aesthetic.

What changes. Pure surf, no jiu-jitsu or artist capsules

On saleUp to 70% off at REVOLVR Menswear.See sales →

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Black-and-white Vans Old Skool sneakers
#4

VANS

Surf / Skate$$ · Similar priceAnaheim, United States · est. 1966Made in China, Vietnam

American skate footwear and apparel brand, founded in Anaheim in 1966 and owned by VF Corporation, known for the Old Skool and Sk8-Hi.

Why it's similar. Both brands cater to surf culture with a vibrant, relaxed style that appeals to the younger demographic.

What changes. Shoe-led rather than apparel-led

On saleUp to 59% off at Hatchet Outdoor Supply Co., SSENSE and 1 more.See sales →
A man wearing a white and brown Stussy fleece with a brown jacket underneath
#5

Stüssy

Streetwear$$ · Similar priceLaguna Beach, United States · est. 1980Made in Asia, North America

American surf-rooted streetwear pioneer known for its scrawled signature logo, graphic tees, hoodies and tightly controlled chapter-store distribution.

Why it's similar. Both brands represent a fusion of streetwear and surf culture with a focus on bold designs.

On saleUp to 35% off at Rooney and Lost & Found.See sales →
Craig Anderson in two different poses wearing a black Former t-shirt
#6

Former

Surf / Skate$$ · Similar priceUnited States · est. 2017

Independently run surf-rooted apparel and media brand founded by Craig Anderson, Dane Reynolds, Austyn Gillette and Dylan Rieder.

Why it's similar. Both brands draw inspiration from surf culture and prioritize quality materials in their clothing.

What changes. Smaller, pricier, no big-box distribution

A purple color hoodie from Advisory Board Crystals
#7

Advisory Board Crystals

Streetwear$$$ · More premiumLos Angeles, United States · est. 2015Made in USA

Los Angeles label pairing wellness and metaphysical themes with hand-dyed hoodies, cryptic typography and collaborations with PUMA and Swarovski.

Why it's similar. Matches in silhouette, fit, style, and palette. The segment and materials are also closely aligned, with both brands focusing on mid-range streetwear with colorful palettes.

On saleUp to 50% off at Hatchet Outdoor Supply Co.See sales →
A close up of a Ripndip short-sleeve button up with cat print allover it
#8

Ripndip

Surf / Skate$$ · Similar priceLos Angeles, United States · est. 2009Made in China

Independent Los Angeles skate label built around Lord Nermal, the middle-finger-flipping cartoon cat, on graphic tees, hoodies and decks.

Why it's similar. Like RVCA, Ripndip embraces playful graphics while offering a relaxed fit.

A man standing wearing a Benny Gold white t-shirt and black hat
#9

Benny Gold

Streetwear$$ · More premiumSan Francisco, United States · est. 2007Made in Japan

Defunct San Francisco skate-streetwear label (2007–2019) known for its paper-plane logo, "Stay Gold" slogan and graphic tees.

Why it's similar. Shares similar streetwear style, silhouette, fit, and materials with a focus on high-quality basics.

An image of nautica x helas crewneck navy / white
#10

Helas

Streetwear$$ · More premiumParis, France · est. 2011Made in China

French skater-owned label, founded 2011, making caps, tracksuits and apparel that blend 90s sportswear references with laid-back French skate style.

Why it's similar. Aligns in silhouette, fit, and materials. Both brands appeal to the streetwear and skate culture.

An image of out to lunch l/s burgundy t-shirt
#11

Girl Skateboards

Streetwear$$ · More premiumTorrance, United States · est. 1993Made in USA

Skater-owned California board and apparel brand, founded 1993, known for its restroom-pictogram logo, art-led graphics and landmark team videos.

Why it's similar. Shared silhouette, fit, and cultural positioning in street and skatewear.

A man wearing an Element outfit with a long beige raincoat and beige pants
#12

Element

$$ · Similar priceIrvine, United States · est. 1992Made in Asia

American skate brand founded in 1992, making decks and nature-themed casual apparel; now licensed under Authentic Brands Group after its 2023 Boardriders deal.

A man wearing army printed hoodie
#13

Breezy Excursion

$$ · Similar priceSan Jose, United States · est. 2008Made in USA

San Jose streetwear label making graphic tees, hoodies and headwear rooted in Bay Area hip-hop and hyphy-era nostalgia.

A woman wearing Bobblehaus bh zip-off wool suit pants
#14

Bobblehaus

$$$ · More premiumNew York City, United States · est. 2019Made in USA, China

New York label making limited-edition genderless streetwear from deadstock and recycled fabrics, designed in New York and produced in Shanghai.

A man wearing Double-park army hawaii shirt featuring a camouflage color palette
#15

Double-park Hong Kong

$$ · More premiumHong Kong, China · est. 2000

Hong Kong multi-brand streetwear retail concept from I.T Apparels, stocking labels like Carhartt, Obey and X-LARGE alongside in-house line fingercroxx.

A man wearing white sweatshirt
#17

Baker Skateboards

$$ · Similar priceLos Angeles, United States · est. 2000Made in USA

Skater-owned Los Angeles board and apparel brand founded in 2000 by Andrew Reynolds, known for its blocky logo and crude deck graphics.

A man sitting on a desk wearing a beige Kith floral printed jacket and matching pants and bag
#20

Kith

$$$ · More premiumNew York City, United States · est. 2011Made in China

New York streetwear and lifestyle label founded in 2011 by Ronnie Fieg, known for sportswear staples and sneaker collaborations.

A man standing and wearing a Brixton outfit featuring an orange print button up, a white shirt and green pants
#24

Brixton

$$ · Similar priceOceanside, United States · est. 2004

California headwear-turned-apparel brand founded in 2004, known for classic hats, flannels and workwear rooted in SoCal surf, skate and music culture.

On saleUp to 50% off at Railcar and REVOLVR Menswear.See sales →
Salvage Public Land Rover with surfboards outside the Hawaii Theatre
#25

Salvage Public

$$Honolulu, United States · est. 2013Made in Asia

Honolulu-based sportswear brand making surf-informed men's and women's apparel, aloha wovens and UPF sun-protective pieces designed in Hawai'i.

A man wearing a Huffer mens sup tee/graded black
#27

Huffer

$$Auckland, New Zealand · est. 1997Made in China

New Zealand streetwear label from the snowboard scene, known for puffer outerwear, heavyweight hoodies and Kiwiana graphic tees.

Moon Collective white graphic-print t-shirt
#28

Moon Collective

$$San Francisco, United States · est. 2013Made in Asia

Independent Bay Area and Honolulu design studio making minimalist, folklore-inspired graphic tees, hoodies and prints in small seasonal runs.

A man wearing a Katin bark color cord tee
#29

Katin

$$Surfside, United States · est. 1954

California surf label founded in 1954, known for hard-wearing canvas surf trunks and heritage-styled coastal casualwear.

Why it's similar. California surf-workwear label founded in 1954, known for canvas boardshorts, durable everyday basics and artist-designed graphics.

On saleUp to 49% off at STAG Provisions.See sales →
Two men wearing Dark Seas Division plaid flannel shirts and a dark work jacket at sea
#30

Dark Seas Division

$$Costa Mesa, United States · est. 2009

Adrian Lopez's Orange County surf-and-skate label mixing nautical illustration graphics with workwear flannels, tees and boardshorts.

Why it's similar. Adrian Lopez's Orange County surf-and-skate label mixing nautical illustration graphics with workwear flannels, tees and boardshorts.

A man holding a surf board wearing a Vissla white t-shirt
#31

Vissla

$$Aliso Viejo, United States · est. 2013Made in Japan

Independent Southern California surf brand making boardshorts, wetsuits and casual apparel with recycled and plant-based materials.

Why it's similar. Like RVCA, Vissla is a Southern California surf-art label built on boardshorts, tees and flannels at similar prices, though it stays independently owned rather than ABG-held.

On saleUp to 70% off at REVOLVR Menswear.See sales →
How we ranked these

Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Read the full methodology →

Compare all 31 at a glance
#BrandBest forPrice
1VolcomBoardsports basicsSimilar
2HurleySurf / SkateSimilar
3BillabongSurf / SkateSimilar
4VANSSurf / SkateSimilar
5StüssyStreetwearSimilar
6FormerSurf / SkateSimilar
7Advisory Board CrystalsStreetwearMore premium
8RipndipSurf / SkateSimilar
9Benny GoldStreetwearMore premium
10HelasStreetwearMore premium
11Girl SkateboardsStreetwearMore premium
12ElementSimilar
13Breezy ExcursionSimilar
14BobblehausMore premium
15Double-park Hong KongMore premium
16QuiksilverSimilar
17Baker SkateboardsSimilar
18EmpyreCheaper
19Roark RevivalMore premium
20KithMore premium
21The HundredsSimilar
22Banks JournalSimilar
23Saturdays NYCSimilar
24BrixtonSimilar
25Salvage PublicSimilar
26Noah NYCSimilar
27HufferSimilar
28Moon CollectiveSimilar
29KatinSimilar
30Dark Seas DivisionSimilar
31VisslaSimilar
Common questions

Frequently Asked Questions

What brand is most similar to RVCA?

Stüssy is the brand most similar to RVCA. It combines streetwear and surf culture with bold, iconic designs that mirror RVCA's artistic and creative approach.

Cheaper alternatives to RVCA

For those seeking budget-friendly options, brands like Stüssy, Former, and Hurley offer stylish, mid-range alternatives that maintain quality and vibrant appeal.

Is Stüssy better than RVCA?

Better is subjective, but Stüssy offers a more urban aesthetic with its iconic logos, whereas RVCA emphasizes artistic collaborations. Choose based on your style preference between urban design and creative expression.

What is RVCA known for?

RVCA is renowned for its unique blend of art and streetwear, emphasizing individuality through collaborations with artists. Their versatile clothing appeals to creative, adventurous spirits.

Brands like RVCA but more affordable

Ripndip and Empyre are excellent value choices, offering unique styles with a similar aesthetic to RVCA at a more budget-friendly price point.

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