96% matchBurberry Kids
Same house codes scaled for older children
What changes: Older age bracket, fuller outerwear range rather than layette
Brand profile
Burberry Baby
Burberry's newborn-to-toddler line, covering check puffer suits, babygrows, booties and gift sets in the British house's signature codes.
LondonOrigin
UnisexFocus
Quiet luxuryStyle
$$$Price
4 brands like Burberry Baby like Burberry Kids, Ralph Lauren Kids, Paul Smith →
What to know about Burberry Baby
House codes, shrunk down
The range translates Burberry's check, Equestrian Knight and Thomas Bear motifs onto puffer suits, babygrows, booties, knitwear and gift sets for newborns to toddlers.
Outerwear leads the babywear too
As with the main line, coats and check puffer suits are the anchor pieces rather than the basics that surround them.
Direct-to-consumer, under Daniel Lee
Sold through Burberry's own stores and site, with design sitting under chief creative officer Daniel Lee at the LSE-listed London house.
If you like Burberry Baby
96% match
80% matchRalph Lauren Kids
Preppy Anglo-American logo kidswear and gift sets
What changes: American prep rather than British check; lower price
62% matchPaul Smith
British heritage codes with playful stripe and colour
What changes: Adult tailoring focus, only small kids assortment
60% matchJigsaw
Understated British staples, quieter than logo dressing
What changes: No baby tier; womenswear-led and lower priced
Brand facts
Burberry Baby is the newborn-to-toddler tier of Burberry's childrenswear line, sold through the London house's own stores and site. The range covers check puffer suits, jumpsuits, babygrows, booties, dresses, knitwear and gift sets, with Thomas Bear motifs and scaled-down Equestrian Knight and house-check codes. Design sits under chief creative officer Daniel Lee. Burberry Group remains independent and LSE-listed; CEO Joshua Schulman is cutting costs and exiting unprofitable stores, and Frasers Group disclosed a 4.2% stake via put options in 2025.
- Founded
- 2001
- Origin
- London, United Kingdom
- Made in
- China, Italy, Portugal
- Price
- $$$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Quiet luxury, Urban prep / Ivy, Minimalist / Contemporary