At the intersection of playful sophistication and timeless elegance lies the world of Paul Smith. Renowned for its vibrant color palettes, meticulous craftsmanship, and whimsical patterns, Paul Smith embraces a distinctly British aesthetic that transcends trends. With tailored silhouettes that blend both modernity and classic styles, each piece is designed not only for comfort but also for striking visual impact, making them perfect for everything from casual outings to formal events.

Brands like Ted Baker and Oliver Spencer 2 embody a similar ethos, seamlessly merging contemporary design with tailored precision. Burberry brings its own sophisticated edge, known for its iconic prints and luxurious fabrics, while J.Crew offers an accessible yet polished vibe that resonates with a diverse audience. These brands share a commitment to style and craftsmanship, making them worthy companions in your wardrobe journey. Dive into our full list to uncover more brands that capture the spirit of Paul Smith and elevate your personal style.

How We Rank
Price
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Ted Baker

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Playful
Origin
Glasgow, UK
Made in
Various
Founded
1988

Ted Baker is a British fashion brand known for its quirky yet sophisticated clothing and accessories with a focus on prints and patterns.

Oliver Spencer

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Sophisticated
Minimalist
Origin
London, UK
Made in
UK,Portugal
Founded
2002

Oliver Spencer is a British brand known for its sophisticated and relaxed designs that combine classic tailoring with contemporary influences, resulting in timeless and versatile pieces for men and women.

A women wearing a Burberry brown relaxed-fit shearling coat

Burberry

Size Guide
$$$$
Very High
$$$$ (Very High)
Minimalist
Luxury
Origin
Paris, France
Made in
Europe
Founded
1945

Burberry is a luxury fashion brand that is known for their iconic trench coats and checkered pattern, as well as their fashion accessories and fragrances. They have a long history dating back to 1856, and are known for their British heritage and classic designs.

J. Crew

Size Guide
$$
Med
$$ (Med)
Modern Classics
Origin
New York City, USA
Made in
Asia
Founded
1983

J. Crew is an American clothing brand known for its classic, preppy aesthetic and wide range of clothing and accessories for men, women and children.

A women wearing a Acne Studios blue delara midi dress

Acne Studios

Size Guide
$$$
High
$$$ (High)
Contemporary
Minimalist
Origin
Stockholm, Sweden
Made in
Italy
Founded
1996

Acne Studios provides a range of styles beyond contemporary basics with an eclectic use of materials and custom-developed fabrics.

A women wearing a Ami Paris brown draped blouse

Ami Paris

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Trendy
Contemporary
Origin
Paris, France
Made in
Portugal
Founded
2011

Ami is a French fashion brand known for its casual, trendy, and modern designs. Expect high-quality materials with a stylish youthful feel and a casual vibe with Ami.

Margaret Howell

Size Guide
$$$
High
$$$ (High)
Contemporary
Relaxed
Origin
London, UK
Made in
UK
Founded
2005

Margaret Howell brings a contemporary design to pieces that have a relaxed, lived in, and natural look. Bringing together fine materials and fabrics that fits each individual piece, all rooted in British tradition.

A women wearing a A.P.C. tan bonnie midi dress
$$$
High
$$$ (High)
Contemporary
Minimalist
Origin
Paris, France
Made in
Portugal
Founded
1997

A.P.C., also known as Atelier de Production et de Creation (Production and Creation Workshop), is a french brand that brings everyday basics into the world of luxury fashion – walking the line between streetwear and high fashion. Discover more brands like A.P.C. here.

Massimo Dutti

Size Guide
$$
Med
$$ (Med)
Modern Classics
Origin
Barcelona, Spain
Made in
Spain
Founded
1985

Massimo Dutti is a major Spanish clothing retailer (700 stores worldwide) offering a classic, timeless collection of pieces.

Sunspel

Size Guide
$$$
High
$$$ (High)
Timeless
Contemporary
Origin
Long Eaton, UK
Made in
Portugal & England
Founded
1860
Sunspel is a British clothing brand that is known for its high-quality basics made from premium materials such as Egyptian cotton and merino wool. The brand's minimalist aesthetic and attention to detail have made it a favorite among those who value timeless, understated style.
$$-$$$
Med-High
$$-$$$ (Med-High)
Modern
Preppy
Origin
New Haven, USA
Made in
Asia & Europe
Founded
1949

With its origins in American sportswear, GANT is now a global brand known for its classic, preppy clothing that includes button-down shirts, chinos, and knitwear. Combining European sophistication with American practicality, GANT's collections cater to men, women, and children who appreciate quality and timeless style. The brand also offers home furnishings and accessories.

$$-$$$
Med-High
$$-$$$ (Med-High)
Minimalist
Sustainable
Origin
Copenhagen, Denmark
Made in
China
Founded
2007

NN07 is a Danish clothing brand known for its simple, clean and versatile designs that can be worn casually or formally. Expect a minimalist look paired with high-quality natural fabrics and sustainable practices.

Universal Works

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Functional
Workwear
Origin
Nottingham, United Kingdom.
Made in
Europe
Founded
2009
Universal Works is a British menswear brand known for its functional and timeless designs. The brand offers a range of clothing that combines workwear and tailoring, resulting in versatile pieces that are both stylish and practical.

Scotch & Soda

Size Guide
$$
Med
$$ (Med)
Quality Basics
Origin
Amsterdam, Netherlands
Made in
China & Turkey
Founded
1985

Born out of Amsterdam, Scotch & Soda has built a global brand known for everything from quality basics to richly designed and eclectic pieces – all delivered at an accessible price point. Discover more brands like Scotch & Soda here.

14 Brands like Paul Smith

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How We Rank

Every brand in our lists earns a Similarity Score, showing how closely it aligns with the featured label. We evaluate each through four core pillars outside of certain intangible traits:

Style (40–50%): overall aesthetic and silhouette
Fit (20–30%): tailoring, proportion, and ease
Color (10–20%): tone and palette choices
Price (10–20%): accessibility and value

Think a brand feels off? We’d love your take [share feedback →]

This list of Paul Smith alternatives is constantly evolving based on new finds and community picks. Got a brand you think belongs here? We’d love to hear from you.

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