discoWe compared 22 brands similar to Paul Smith on fit, price and aesthetic — 4 cheaper and 4 more premium, led by Ted Baker and YMC.
If you appreciate the classic British style with a modern twist embodied by Paul Smith, you might find Ted Baker, Oliver Spencer, and Acne Studios particularly appealing. These brands reflect similar values in contemporary design, premium materials, and tailored fits, making them great alternatives to explore. From vibrant patterns and playful aesthetics to sophisticated and minimalist designs, brands like Paul Smith cater to varied tastes while maintaining an emphasis on quality and style.
British contemporary label known for bold prints, slim tailoring and occasionwear, now owned by Authentic Brands Group and run in the UK by Frasers Group.
Why it's similar. Ted Baker shares a contemporary style and emphasis on quality materials similar to Paul Smith.
What changes. Cheaper, trend-driven and now licence-run rather than designer-led
London label founded in 1995, making understated unisex clothing drawn from workwear, military uniforms and British music subculture.
Why it's similar. YMC shares the contemporary British aesthetic with a relaxed and tailored silhouette using high-quality natural materials, aligning closely with Paul Smith’s ethos.
What changes. Unisex, non-tailored, much smaller and more niche
Richemont-owned American golf and lifestyle brand making performance polos, knitwear and tailored sportswear for course-to-clubhouse wear.
Why it's similar. Peter Millar and Paul Smith both focus on classic, tailored styles with premium materials, positioned within the mid-range segment.
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London menswear label from tailor Oliver Spencer, making relaxed suiting, workwear jackets and knitwear from British and Italian fabrics.
Why it's similar. Both brands exude a contemporary aesthetic with tailored silhouettes and a focus on premium fabrics.
What changes. Muted earth palette rather than bright stripes; smaller range
Parisian contemporary label founded in 2008, known for rock-inspired tailoring, leather and shared men's and women's codes; owned by Verdoso since 2025.
Why it's similar. Both brands have a contemporary, tailored style with a focus on high-quality materials. The Kooples also brings a classic aesthetic with a modern twist, similar to Paul Smith.
Stockholm fashion house founded in 1996 by Jonny Johansson, known for oversized tailoring, mohair knitwear, denim and the Musubi bag.
Why it's similar. Acne Studios and Paul Smith both feature contemporary designs and high-quality natural materials.
French label founded in 2011 by Alexandre Mattiussi, known for relaxed Parisian tailoring, knitwear and the Ami de Coeur logo.
Why it's similar. Ami Paris matches Paul Smith's contemporary style and use of premium materials in its designs.
What changes. Younger streetwear crossover; less shirting and formalwear depth
British luxury house founded in 1856, known for gabardine trench coats, its house check, scarves and leather accessories.
Why it's similar. Burberry and Paul Smith both emphasize quality materials and tailored silhouettes with British heritage.
London label founded in 1994 by Hardy Blechman, known for pacifist military design, camouflage embroidery, Snopants cargos and hemp and upcycled surplus fabrics.
Why it's similar. Maharishi shares similar values in using high-quality, luxury fabrics with an emphasis on ethical production and luxury aesthetics.
Budapest label founded in 2005 by Sandra Sándor, known for vegan leather outerwear, fluid tailoring and a muted, earthy palette.
Los Angeles premium denim label founded in 2000 and owned by Delta Galil, known for stretch five-pocket jeans and squiggle back-pocket stitching.
American preppy staples label, from chinos and oxford shirts to cashmere knits, revived under creative director Olympia Gayot.
Needles is Keizo Shimizu's Nepenthes in-house label, reworking Americana and 1970s leisurewear, best known for its butterfly-logo velour track pants.
British maker of plain, high-quality cotton and merino basics — T-shirts, polos and underwear — still sewn at its own Long Eaton factory.
What changes. No suits or prints — pure quality essentials
Inditex-owned Spanish premium label selling minimal tailoring, knitwear and leather across 511 stores in more than 70 markets.
American-founded, Stockholm-based preppy sportswear label known for oxford button-downs, rugby shirts, chinos and knitwear, owned by Swiss group Maus Frères.
Copenhagen menswear label making relaxed, minimalist modern-casual staples in linen, organic cotton and wool since 2007.
Independent Nottingham menswear label reworking British and mid-century workwear into relaxed, well-made staples like its Bakers Jacket and Aston trousers.
Amsterdam-founded casualwear label, acquired out of bankruptcy by Bluestar Alliance in 2023 and now run as a licensing brand.
Founded in 1818, Brooks Brothers is America's oldest apparel brand, making preppy tailoring, Oxford shirts, and suiting under creative director Michael Bastian.
London label founded in 2019 making British-tailoring-influenced golf apparel — polos, knitwear, pleated trousers and outerwear built for course and clubhouse.
London menswear label known for playful printed shirts, patterned knitwear and British-referencing design with graphic, illustration-led detailing.
Why it's similar. Percival shares Paul Smith's British design references twisted with bright colour, stripes and prints, though it leans casual — camp-collar shirts and knitwear over tailoring.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | Ted Baker | 85% | Contemporary | Similar |
| 2 | YMC | 85% | Contemporary | Similar |
| 3 | Peter Millar | 84% | Contemporary | Similar |
| 4 | Oliver Spencer | 82% | Contemporary | Similar |
| 5 | The Kooples | 81% | Contemporary | More premium |
| 6 | Acne Studios | 80% | Contemporary | More premium |
| 7 | Ami Paris | 78% | Contemporary | Similar |
| 8 | Burberry | 77% | Luxury | More premium |
| 9 | Maharishi | 77% | Contemporary | Similar |
| 10 | nanushka | — | More premium | |
| 11 | 7 for All Mankind | — | Similar | |
| 12 | J. Crew | — | Cheaper | |
| 13 | NEEDLES | — | Similar | |
| 14 | Sunspel | — | Cheaper | |
| 15 | Massimo Dutti | — | Cheaper | |
| 16 | GANT | — | Similar | |
| 17 | NN07 | — | Similar | |
| 18 | Universal Works | — | Similar | |
| 19 | Scotch & Soda | — | Cheaper | |
| 20 | Brooks Brothers | — | Similar | |
| 21 | Manors Golf | — | Similar | |
| 22 | Percival | — | Similar |
The brand most similar to Paul Smith is Veronica Beard, with an 88% match. Both emphasize classic yet contemporary styles with a strong focus on tailoring and luxury fabrics.
For cheaper alternatives, consider Ted Baker, priced between $$-$$$, Peter Millar which also ranges from $$-$$$, and J. Crew which maintains a solid mid-range price at $$. These brands offer quality options at more accessible prices.
Veronica Beard excels in delivering sophisticated womenswear with signature tailored pieces like the Dickey Jacket. It may suit those seeking a more focused womenswear range, while Paul Smith offers a broader unisex collection.
Paul Smith is renowned for its unique blend of classic British tailoring with eclectic, playful designs. Signature pieces often feature vibrant patterns and unexpected details, making them stand out in the fashion landscape.
If you're seeking more affordable options similar to Paul Smith, Ted Baker and Massimo Dutti, both positioned in the mid-range price segment, provide high-quality and stylish alternatives.