17 Brands like Paul Smith

For British tailoring with a twist and more

This brand cuts traditional British suits and jackets slim, then adds colour through striped and printed shirts, knitwear and small playful details like socks and linings. The brands here share some of that habit, tailoring or shirting with a twist, in louder or quieter forms.

17 brands compared on cut, fabric, range and price · Reviewed by Dante Phillips, Oct 2026 · What our review covers

Top picks

5 places to start

Looking for a lower-priced option? Start with Percival →

Top picks in detail

Oliver Spencer: Kershaw Bomber Jacket Sosa Moss Green
Kershaw Bomber Jacket Sosa Moss Green
Oliver Spencer: Blenheim Jumper Paxton Charcoal/Navy
Blenheim Jumper Paxton Charcoal/Navy
Oliver Spencer: Lothian Overcoat Doughton Twill Navy
Lothian Overcoat Doughton Twill Navy
For softer British suiting

Oliver Spencer

Why it's similar. British suits, shirts and knitwear made from British and Italian cloth, cut relaxed for wearing the tailoring as everyday clothing.

What changes. The palette is muted and earthy, and the tailoring is softer and workwear-tinged instead of bright stripes.

Start withSuits, ShirtsPriceShirts US$157–210·lower than Paul Smith (US$303–400)
Percival: Percival Men's Appendix Long Sleeve Knitted Shirt in Black/Brown, Size Small
Men's Appendix Long Sleeve Knitted Shirt in Black/Brown,
Percival: Percival Men's Public Library Knitted Crew Jumper in Ecru, Size Large
Men's Public Library Knitted Crew Jumper in Ecru,
Percival: Percival Men's Check Overshirt in Grey, Size Medium
Men's Check Overshirt in Grey, Size Medium
For playful printed shirts

Percival

Why it's similar. Playful printed shirts, patterned knitwear and British-referencing details bring the same sense of colour and fun to a shirt-led wardrobe.

What changes. It is casual only: camp-collar and boxy shirts, with no suits to build around.

Start withShirts, KnitwearPriceShirts US$79–172·lower than Paul Smith (US$303–400)
Drake's: Drake's Men's Boucle Wool Fleece Vest in Ecru, Size Large
Men's Boucle Wool Fleece Vest in Ecru, Size
Drake's: Drake's Men's Brushed Shetland Cable Jumper in Sweetpea, Size Medium
Men's Brushed Shetland Cable Jumper in Sweetpea, Size
Drake's: Drake's Men's Brushed Shetland Crew Neck Jumper in Carmen Red, Size Medium
Men's Brushed Shetland Crew Neck Jumper in Carmen
For Ivy stripes and ties

Drake's

Why it's similar. Striped oxford button-downs, silk ties, soft tailoring and colourful accessories carry colour through small details in a tailored wardrobe.

What changes. More traditional and Ivy; colour comes through ticking stripes and ties, not prints.

Start withShirts, JacketsPriceShirts US$296–358·similar price to Paul Smith (US$303–400)
A man wearing a modern country club outfit by Reiss with a baby blue sweater draped across his shoulders
For slim work tailoring

Reiss

Why it's similar. Slim British tailoring, shirts and coats cut for work and occasions, close to the sharp contemporary suit side.

What changes. Cleaner and plainer, with little of the playful colour and detail.

Start withTailoring, ShirtsPriceNot compared yet
Ami Paris: AMI Paris Men's ADC Check Canvas Short Sleeve Shirt in Taupe Beige/Caramel, Size 40
Men's ADC Check Canvas Short Sleeve Shirt in
Ami Paris: AMI Paris Men's  Indigo Denim Overshirt in Blue, Size Medium
Men's Indigo Denim Overshirt in Blue, Size Medium
Ami Paris: AMI Paris Men's ADC Cotton Nylon Trackpants in Vert Sapin, Size Large
Men's ADC Cotton Nylon Trackpants in Vert Sapin,
For relaxed Parisian tailoring

Ami Paris

Why it's similar. Relaxed tailoring, shirts and knitwear with a light, playful touch, so smart pieces never feel too serious.

What changes. French rather than British, and the playfulness comes from a logo instead of stripes.

Start withShirts, KnitwearPriceShirts US$296–465·similar price to Paul Smith (US$303–400)

On sale at SSENSE. See sales →

Cheaper alternatives

Compared category by category
Percival: Percival Men's Appendix Long Sleeve Knitted Shirt in Black/Brown, Size Small
For playful printed shirts

Percival

$$·Paul Smith $$$

It is casual only: camp-collar and boxy shirts, with no suits to build around.

Universal Works: END. x Universal Works Men's Rose & Crown Jacket in Stone, Size Small
For casual British workwear

Universal Works

$$·Paul Smith $$$

Casual and workwear-led, with only unstructured tailoring.

Oliver Spencer: Kershaw Bomber Jacket Sosa Moss Green
For softer British suiting

Oliver Spencer

$$·Paul Smith $$$

The palette is muted and earthy, and the tailoring is softer and workwear-tinged instead of bright stripes.

Ted Baker: GEO PRINT SHIRT | MID PINK
For bold printed occasion shirts

Ted Baker

$$·Paul Smith $$$

It is louder and more trend-driven, with less of the subtle detail.

More brands

Style direction
Price vs Paul Smith
Showing 12 of 12 brands
Ted BakerFor bold printed occasion shirts

Bold prints, slim tailoring and occasion shirts pair a sharp suit with patterned shirting.

$$·Paul Smith $$$

Universal WorksFor casual British workwear

British workwear-based shirts, jackets and trousers from the same home city, worn as an easy everyday British wardrobe.

$$·Paul Smith $$$

YMCFor understated unisex workwear

British and understated jackets, trousers and knitwear for shoppers who like the British side but dress more casually.

$$·Paul Smith $$$

BurberryFor a British outerwear step-up

A British luxury name for shoppers who want a heritage outerwear piece to wear over their tailoring.

$$$$·Paul Smith $$$

Massimo DuttiFor budget minimal tailoring

Minimal tailoring and knitwear for shoppers who want the suit-and-knit base of the wardrobe at a budget level.

$$·Paul Smith $$$

Brooks BrothersFor American traditional suiting

Traditional suiting and oxford shirts for shoppers who want the tailoring backbone without the colour.

$$$·Paul Smith $$$

Richard JamesFor bold-coloured Savile Row tailoring

British suits and jackets in bold colour carry the same blend of traditional tailoring and playful colour.

$$$·Paul Smith $$$

EtroFor paisley shirts and printed tailoring

Paisley-print shirting and bohemian tailoring deliver pattern and colour on classic menswear shapes.

$$$$·Paul Smith $$$

Walker SlaterFor Scottish tweed suiting

British-made tailoring in Scottish and British woollens covers suits and jackets at a similar price.

$$$·Paul Smith $$$

SuitsupplyFor sharp suits with alterations

Tailored suits in Italian fabrics with alterations and made-to-measure meet the contemporary-cut suiting need.

$$$·Paul Smith $$$

FolkFor textured London casualwear

A London label making shirts, knitwear and jackets with considered detailing for the casual side of the wardrobe.

$$·Paul Smith $$$

Wax LondonFor London overshirts and knits

London menswear of textured overshirts, shirts and knitwear covers the relaxed British casual need.

$$·Paul Smith $$$

Sales & stockists

Markdowns checked Oct 24

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About this guide

We compared 17 brands with Paul Smith on cut, fabric approach, range and price. The 5 top picks are editorial starting points, each for a different side of Paul Smith; their order is an editor's choice, not a ranking or score. Price comparisons use one named category on both sides, the middle half of current full prices in US$, so “lower-priced jeans” is a claim about jeans only. Read the full methodology →

Common questions

Which brands are closest to Paul Smith?

Start with Oliver Spencer, Percival, Drake's, Reiss and Ami Paris. Each covers a different side of Paul Smith: softer British suiting, playful printed shirts, Ivy stripes and ties, slim work tailoring and relaxed Parisian tailoring.

Is there a cheaper brand like Paul Smith?

Percival is the closest look for less: its shirts run US$79–172 against US$303–400 for Paul Smith. Universal Works shirts, Oliver Spencer shirts and Ted Baker shirts are also lower-priced than Paul Smith's.

Where can I buy Paul Smith on sale?

Disco is tracking 36 Paul Smith markdowns, up to 70% off, at SSENSE.

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How prices compare