At the intersection of playful sophistication and timeless elegance lies the world of Paul Smith. Renowned for its vibrant color palettes, meticulous craftsmanship, and whimsical patterns, Paul Smith embraces a distinctly British aesthetic that transcends trends. With tailored silhouettes that blend both modernity and classic styles, each piece is designed not only for comfort but also for striking visual impact, making them perfect for everything from casual outings to formal events.
Brands like Ted Baker and Oliver Spencer 2 embody a similar ethos, seamlessly merging contemporary design with tailored precision. Burberry brings its own sophisticated edge, known for its iconic prints and luxurious fabrics, while J.Crew offers an accessible yet polished vibe that resonates with a diverse audience. These brands share a commitment to style and craftsmanship, making them worthy companions in your wardrobe journey. Dive into our full list to uncover more brands that capture the spirit of Paul Smith and elevate your personal style.

Ted Baker is a British fashion brand known for its quirky yet sophisticated clothing and accessories with a focus on prints and patterns.

Oliver Spencer is a British brand known for its sophisticated and relaxed designs that combine classic tailoring with contemporary influences, resulting in timeless and versatile pieces for men and women.


Burberry is a luxury fashion brand that is known for their iconic trench coats and checkered pattern, as well as their fashion accessories and fragrances. They have a long history dating back to 1856, and are known for their British heritage and classic designs.

J. Crew is an American clothing brand known for its classic, preppy aesthetic and wide range of clothing and accessories for men, women and children.


Acne Studios provides a range of styles beyond contemporary basics with an eclectic use of materials and custom-developed fabrics.


Ami is a French fashion brand known for its casual, trendy, and modern designs. Expect high-quality materials with a stylish youthful feel and a casual vibe with Ami.

Margaret Howell brings a contemporary design to pieces that have a relaxed, lived in, and natural look. Bringing together fine materials and fabrics that fits each individual piece, all rooted in British tradition.


A.P.C., also known as Atelier de Production et de Creation (Production and Creation Workshop), is a french brand that brings everyday basics into the world of luxury fashion – walking the line between streetwear and high fashion. Discover more brands like A.P.C. here.

Massimo Dutti is a major Spanish clothing retailer (700 stores worldwide) offering a classic, timeless collection of pieces.


With its origins in American sportswear, GANT is now a global brand known for its classic, preppy clothing that includes button-down shirts, chinos, and knitwear. Combining European sophistication with American practicality, GANT's collections cater to men, women, and children who appreciate quality and timeless style. The brand also offers home furnishings and accessories.

NN07 is a Danish clothing brand known for its simple, clean and versatile designs that can be worn casually or formally. Expect a minimalist look paired with high-quality natural fabrics and sustainable practices.


Born out of Amsterdam, Scotch & Soda has built a global brand known for everything from quality basics to richly designed and eclectic pieces – all delivered at an accessible price point. Discover more brands like Scotch & Soda here.
Every brand in our lists earns a Similarity Score, showing how closely it aligns with the featured label. We evaluate each through four core pillars outside of certain intangible traits:
• Style (40–50%): overall aesthetic and silhouette
• Fit (20–30%): tailoring, proportion, and ease
• Color (10–20%): tone and palette choices
• Price (10–20%): accessibility and value
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This list of Paul Smith alternatives is constantly evolving based on new finds and community picks. Got a brand you think belongs here? We’d love to hear from you.