84% matchBeams Plus
Tokyo's other archive-Americana workwear line
What changes: Broader Ivy/preppy range and less denim-centric
Brand profile
BURGUS PLUS
Japanese denim label founded in 1997 as HINOYA's house brand, making "ultimate basics" with vintage detailing and modern fits.
TokyoOrigin
UnisexFocus
Workwear / HeritageStyle
$$Price
4 brands like BURGUS PLUS like Beams Plus, Gitman Vintage, Buck Mason →
What to know about BURGUS PLUS
A 1949 denim shop's own label
BURGUS PLUS is the in-house line of HINOYA, the Ueno denim retailer open since 1949, launched in 1997 under product planning head Osamu Taniguchi.
Vintage standards, not vintage repro
The brand borrows construction and details from 1930s-1960s American workwear but cuts them in more contemporary fits, aiming at basics rather than exact reproduction.
Japanese-made selvedge across the range
Production stays in Japan and centers on selvedge and pure-indigo jeans, plus Type I-III jackets, coveralls, chinos, fatigues, chambray shirts and tees.
If you like BURGUS PLUS
84% match
72% matchGitman Vintage
Archive shirting cut from heritage chambray and oxford
What changes: Shirts only, no denim or bottoms
71% matchBuck Mason
US-made five-pocket denim and tee basics
What changes: Softer modern basics, little vintage detailing
69% matchTaylor Stitch
Workwear staples with a sustainability angle
What changes: Organic/hemp focus, Asia-made, less repro rigor
Brand facts
BURGUS PLUS is the in-house label of HINOYA, the Ueno, Tokyo denim retailer established in 1949. Launched in 1997 under product planning head Osamu Taniguchi, the brand pursues "ultimate basics" rather than strict vintage reproduction, borrowing standards from 1930s-1960s American workwear while cutting more contemporary fits. Production is Japanese and centers on selvedge and pure-indigo denim jeans, alongside Type I-III denim jackets, coveralls, chinos, fatigue pants, chambray shirts and tees. Seasonal collections sell through HINOYA and specialist stockists worldwide, with collaborations including Warehouse & Co. and Zanter Japan.
- Founded
- 1997
- Origin
- Tokyo, Japan
- Price
- $$
- Typical prices
- Shirts $90–$120 · T-shirts $50–$68 · Trousers $115–$165
- Focus
- Unisex
- Styles
- Workwear / Heritage, Minimalist / Contemporary