Brand profile

BURGUS PLUS

Japanese denim label founded in 1997 as HINOYA's house brand, making "ultimate basics" with vintage detailing and modern fits.

TokyoOrigin

Workwear / HeritageStyle

$$Price

Similar to Beams Plus, Gitman Vintage, Buck Mason →

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What to know about BURGUS PLUS

A 1949 denim shop's own label

BURGUS PLUS is the in-house line of HINOYA, the Ueno denim retailer open since 1949, launched in 1997 under product planning head Osamu Taniguchi.

Vintage standards, not vintage repro

The brand borrows construction and details from 1930s-1960s American workwear but cuts them in more contemporary fits, aiming at basics rather than exact reproduction.

Japanese-made selvedge across the range

Production stays in Japan and centers on selvedge and pure-indigo jeans, plus Type I-III jackets, coveralls, chinos, fatigues, chambray shirts and tees.

StyleWorkwear / Heritage Minimalist / Contemporary

Looks from BURGUS PLUS

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BURGUS PLUS — BURGUS PLUS - Fatigue Shorts - Back Sateen - S425-51

Fatigue Shorts - Back Sateen - S425-51$105

BURGUS PLUS — BURGUS PLUS - Open Collar Check Shirt - BP26505

Open Collar Check Shirt - BP26505$107

BURGUS PLUS — BURGUS PLUS - S/S Indigo × Indigo Chambray Work Shirt - HBP-300CHBS

S/S Indigo × Indigo Chambray Work Shirt - HBP-300CHBS$102

BURGUS PLUS — BURGUS PLUS x WAREHOUSE - Lot.880 Vintage Slim Jeans - One wash - 880-0401

x WAREHOUSE - Lot.880 Vintage Slim Jeans - One wash - 880-0401$187

BURGUS PLUS — BURGUS PLUS - Work Painter Pants - 11oz. Denim - Mid Used - 560-10-MU

Work Painter Pants - 11oz. Denim - Mid Used - 560-10-MU$180

BURGUS PLUS — BURGUS PLUS - S/S Relax Basque Shirt - HBP-036BD

S/S Relax Basque Shirt - HBP-036BD$71

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Brand facts

BURGUS PLUS is the in-house label of HINOYA, the Ueno, Tokyo denim retailer established in 1949. Launched in 1997 under product planning head Osamu Taniguchi, the brand pursues "ultimate basics" rather than strict vintage reproduction, borrowing standards from 1930s-1960s American workwear while cutting more contemporary fits. Production is Japanese and centers on selvedge and pure-indigo denim jeans, alongside Type I-III denim jackets, coveralls, chinos, fatigue pants, chambray shirts and tees. Seasonal collections sell through HINOYA and specialist stockists worldwide, with collaborations including Warehouse & Co. and Zanter Japan.

Founded: 1997
Origin: Tokyo, Japan
Price: $$
Facts checked: August 2026
Styles: Workwear / Heritage, Minimalist / Contemporary

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