BURLEBO

BURLEBO is an outdoor lifestyle apparel label founded by Trey Wier and based in Dripping Springs, Texas, outside Austin. It dresses what the company calls the modern sportsman: performance and everyday shorts, swim trunks, hooded sweatshirts, pocket tees and structured trucker caps, typically in camouflage prints, earth tones and hunting- and fishing-themed graphics. The brand sells direct through burlebo.com and wholesales to independent outdoor, Western and boutique retailers, mostly across the southern United States. It stays privately held and independently run, with no reported ownership change or financial distress.