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Neighborhood shop with its own label and Nike collabs
What changes: Closed in 2026; more skate-leaning buy
Brand profile
Burn Rubber
Royal Oak, Michigan sneaker and streetwear boutique led by Roland "Ro Spit" Coit, known for limited Nike and Jordan drops in metro Detroit.
Royal OakOrigin
WomenswearFocus
StreetwearStyle
$$$Price
4 brands like Burn Rubber like Saint Alfred Shop, Wish ATL, Commonwealth →
What to know about Burn Rubber
A shop, not a label
Burn Rubber is a retailer, stocking limited-edition Nike and Jordan releases plus streetwear labels, with in-store release events driving the calendar.
Detroit roots run the floor
Owner Roland "Ro Spit" Coit, a Pontiac-raised rapper and DJ, runs the Royal Oak store — one of very few Black-owned sneaker shops anywhere.
Now two Detroit-area doors
In 2025 Coit added sister store Two18 on Gratiot Avenue across from Eastern Market, opening with the Serena Air Force 1 and LeBron 9 "Big Bang".
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Brand facts
Burn Rubber is a sneaker and streetwear retailer at 512 N Main St in Royal Oak, Michigan, in metro Detroit, run by Roland "Ro Spit" Coit, a Pontiac-raised rapper and DJ. It is one of very few Black-owned sneaker stores globally, stocking limited-edition Nike, Jordan and luxe streetwear alongside in-store release events. In 2025 Coit opened sister store Two18 on Gratiot Avenue opposite Detroit's Eastern Market, launching with a women's Nike Air Force 1 Serena "Summit White" and the LeBron 9 "Big Bang".
- Founded
- 2007
- Origin
- Royal Oak, United States
- Price
- $$$
- Focus
- Womenswear
- Facts checked
- September 2026
- Styles
- Streetwear, Skatewear, Athleisure / Sportswear