87% matchFilippa K
Swedish minimalism with the same pared-back staples logic
What changes: Smaller range, slightly higher price, less experimental
Brand profile
Cos
H&M Group's London-based minimalist label, known for architectural tailoring, knitwear and its premium Atelier runway capsule.
LondonOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$Price
22 brands like Cos like Filippa K, Massimo Dutti, A Day's March →
What to know about Cos
H&M Group money, minimalist output
COS is H&M Group's mid-priced minimalist label, opened on Regent Street in 2007, selling architectural tailoring and muted staples rather than fast-fashion trend pieces.
Atelier capsules push past the tier
Twice a year COS releases an Atelier capsule using luxury-level fabrics at prices to match, well above the rest of the range.
One designer since day one
Karin Gustafsson joined at the founding and still directs design, which explains the consistency of the oversized knitwear and shirting the brand is known for.
How Cos fits
Overall fit
runs large
COS is widely described as cutting generously and architecturally, so garments usually feel a size larger and looser than the label suggests, though fit can vary noticeably between seasonal collections and between 'relaxed' and 'slim' labelled styles.
Tip: Most people are happiest sizing down one from their usual size, especially in tops and outerwear, unless you specifically want the oversized look.
High confidence · based on 18 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Shirts & overshirts | runs large | mostly relaxed or boxy, though slim-labelled poplins fit closer | Size down for anything labelled relaxed or oversized; stick to your usual size in the slim-fit shirting. |
| Hoodies & sweatshirts | runs large | relaxed, wide through the body with dropped shoulders | Take one size down unless you plan to layer heavily underneath. |
| Trousers & pants | slightly large | high-rise with wide, straight or pleated legs | Take your usual waist size but expect to shorten the leg; consider sizing down if you want less volume. |
| Jeans & denim | slightly large | relaxed straight and wide cuts dominate over slim | Go true to waist size for rigid denim, size down if you prefer a cleaner line through the hip. |
| Jackets | runs large | oversized, squared shoulders, roomy through the chest | Size down one — most coats and overshirts already have layering room built in. |
| T-shirts & graphic tees | runs large | boxy with dropped or extended shoulders on most styles | Size down one for a normal fit; stay true to size only if you want the deliberately boxy look. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
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Cos fit questions
Does Cos run big or small?
Cos runs large. Most people are happiest sizing down one from their usual size, especially in tops and outerwear, unless you specifically want the oversized look. COS is widely described as cutting generously and architecturally, so garments usually feel a size larger and looser than the label suggests, though fit can vary noticeably between seasonal collections and between 'relaxed' and 'slim' labelled styles.
How does Cos fit?
COS is widely described as cutting generously and architecturally, so garments usually feel a size larger and looser than the label suggests, though fit can vary noticeably between seasonal collections and between 'relaxed' and 'slim' labelled styles. Overall shape: boxy, relaxed and often intentionally oversized rather than fitted.
How do Cos shirts & overshirts fit?
Cos shirts & overshirts runs large. Size down for anything labelled relaxed or oversized; stick to your usual size in the slim-fit shirting. Shape: mostly relaxed or boxy, though slim-labelled poplins fit closer.
How do Cos hoodies & sweatshirts fit?
Cos hoodies & sweatshirts runs large. Take one size down unless you plan to layer heavily underneath. Shape: relaxed, wide through the body with dropped shoulders.
How do Cos trousers & pants fit?
Cos trousers & pants fits slightly large. Take your usual waist size but expect to shorten the leg; consider sizing down if you want less volume. Shape: high-rise with wide, straight or pleated legs.
Brand facts
COS (Collection of Style) is H&M Group's minimalist label, launched on London's Regent Street in March 2007 and still guided by design director Karin Gustafsson, who joined at its founding. It sells architectural tailoring, oversized knitwear, leather bags and muted wardrobe staples, with the twice-yearly Atelier capsule reaching luxury-level fabrics and prices. COS has shown at New York Fashion Week each season since 2022 and staged its spring/summer 2026 collection in a Seoul bathhouse. Expansion continues into India, the US and Mexico while parent H&M trims stores elsewhere.
- Founded
- 2007
- Origin
- London, United Kingdom
- Made in
- Spain
- Price
- $$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Quiet luxury