Daniel Wellington

Daniel Wellington is a Swedish watch and jewelry brand founded in 2011 by Filip Tysander and based in Stockholm. It built its business on thin quartz dress watches with slim cases and interchangeable NATO, leather and mesh straps, sold direct-to-consumer and marketed heavily through Instagram influencers. The range now spans watches, rings, bracelets and necklaces at roughly $100–250. Timex Group, which took a minority stake around 2022, acquired full ownership of the company in November 2025; Tysander had previously been sole owner.