#1G-SHOCK
Casio's shock-resistant watch line, launched in 1983, spanning resin square models, the octagonal GA-2100 CasiOak, and premium titanium MR-G pieces.
Top Streetwear Watch Brands
13 brands · Brands by scene · Updated September 2026This page is for anyone building a streetwear fit around a watch rather than a heirloom — bold cases, resin and steel, prices that survive daily wear. G-SHOCK is still the default answer, with the GA-2100 "CasiOak" and the square 5600 doing most of the heavy lifting, while Casio's cheap F-91W and A168 digitals cover the same look for pocket change. Everything below sits somewhere on that spectrum, from $40 digitals to Royal Oak territory.
#1
#2CASIO
Japanese electronics company behind G-Shock, Baby-G and the F-91W, making digital and analogue watches alongside calculators and keyboards.
#3Timex
American watchmaker founded in 1854, known for affordable, durable quartz and mechanical watches including the Weekender, Expedition, Marlin and Q Timex lines.
#4MVMT
Los Angeles direct-to-consumer brand making minimalist quartz watches, sunglasses and jewelry, owned by Movado Group since 2018.
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#5Nixon
Californian watch and accessories brand, founded 1998, known for tide watches and Time Teller models rooted in surf and skate culture.
#6Mr Jones Watches
Independent London watchmaker making art-led, narrative watches that tell time through rotating discs, jumping hours and message dials.
#7Seiko
Japanese watchmaker founded in 1881, producing in-house mechanical, quartz and solar watches across its Prospex, Presage, 5 Sports and Astron lines.
#8Tissot
Swiss watchmaker founded in 1853, now a Swatch Group brand known for accessibly priced Swiss-made watches such as the PRX and Seastar.
#9Audemars Piguet
Independent, family-owned Swiss watchmaker in Le Brassus, best known for the Royal Oak integrated-bracelet sports watch.
#10Uniform Wares
Uniform Wares is a London brand making minimalist, largely unbranded Swiss-movement watches with slim cases and interchangeable straps.
#11Frédérique Constant
Geneva watchmaker making Swiss mechanical watches with in-house movements at accessible luxury prices, known for its Heart Beat dial aperture; Citizen-owned since 2016.
#12Alpina
Swiss sports-watch brand founded in 1883 and based in Geneva, known for the Alpiner, Seastrong Diver and Startimer Pilot lines.
#13Fossil
American accessories brand making mid-priced watches, leather goods and jewelry, and the core label of Nasdaq-listed Fossil Group.
Start with the Casio family
G-SHOCK, launched in 1983 around Kikuo Ibe's floating-module construction, remains the streetwear default: 200m water resistance, Tough Solar, and a range that runs from resin 5600 squares up to hand-assembled titanium MR-G. The octagonal GA-2100 is the piece most people mean when they say streetwear watch. Casio itself, independent and Tokyo-listed since 1946, is the cheaper entry point — the F-91W and A168 give you the same steel-and-resin digital language for a fraction of the price, and the G-SHOCK collaboration programme keeps the line tied to fashion and music.
Mid-price alternatives with a different accent
Nixon is the surf-and-skate route: founded in Encinitas in 1998, sold through board shops rather than jewelers, with the Time Teller, Sentry, 51-30 and tide-reading models plus Star Wars and Metallica collabs. Timex covers heritage-adjacent casual — Weekender, Expedition, the hand-wound Marlin and Q Timex reissues, all with Indiglo — at low-to-mid prices; it's owned by Timex Group, which Baupost bought in 2020, and it took full ownership of Daniel Wellington in 2026. MVMT is the flat, minimal, Instagram-bred option, Miyota-powered and typically $100–200, owned by Movado Group since 2018. Fossil sits in similar mid-price territory with quartz and automatic models plus the licensed Armani, Michael Kors and Diesel lines.
When you want to step up
Seiko is the obvious graduation: in-house movements across Prospex divers, Presage, 5 Sports automatics and Astron GPS Solar, at med-high pricing. Tissot delivers Swiss-made at entry level — the integrated-bracelet PRX is the sensible stand-in for a steel sports watch, backed by NBA and WNBA timekeeping deals. Alpina brings rugged Geneva-built Alpiner, Seastrong and Startimer Pilot models a tier above; Frédérique Constant, Citizen-owned since 2016, offers in-house Swiss mechanics and the Heart Beat aperture.
Design-led and aspirational picks
Mr Jones Watches makes art-led narrative pieces assembled in south London — The Last Laugh's skull dial reads as a graphic accessory more than a timepiece. Uniform Wares goes the opposite way: slim, largely unbranded Swiss-movement minimalism, low-to-mid hundreds of pounds. Audemars Piguet is the outlier and the aspiration — the octagonal Royal Oak is the shape half these watches reference, at roughly 53,000 pieces a year and very-high prices.
Common questions
What is the best streetwear watch brand overall?
G-SHOCK. Casio's shock-resistant line has sold over 130 million units since 1983, offers 200m water resistance and Tough Solar across most models, and collaborates constantly with streetwear and music partners. The GA-2100 CasiOak and the resin 5600 square are the two most-worn shapes in the category.
What are the cheapest options here?
Casio's own steel-and-resin digitals — the F-91W and A168 — are the lowest-priced way into the look. Timex sits in the same low-to-mid tier with the Weekender and Expedition, and MVMT watches typically run $100–200.
Why is Audemars Piguet on a streetwear list?
Because the Royal Oak's octagonal integrated-bracelet case is the design that the GA-2100 "CasiOak" nickname and much of the category reference. AP is very-high priced and family-owned in Le Brassus, producing around 53,000 watches a year — it's the aspirational end, not the entry point.
Which brands have changed ownership recently?
MVMT has been owned by Movado Group since 2018, Frédérique Constant by Japan's Citizen Watch Group since 2016, and Tissot has been part of Swatch Group since 1983. Timex Group was bought by Boston's Baupost Group in 2020 and took full ownership of Daniel Wellington in 2026.
What if I want something no one else is wearing?
Mr Jones Watches builds narrative dials — rotating discs, jumping hours, skull hour markers — in its south London workshop, often with guest artists. Uniform Wares goes the other direction with slim, almost logo-free Swiss-movement minimalism.