Diet Starts Monday
Diet Starts Monday is a Washington, D.C. streetwear label founded in May 2017 by Davin Gentry, co-founder of local retailer Premium, together with sneaker designer John Geiger. The brand builds collections around bold, humor-driven graphics applied to hoodies, T-shirts, flannels, trucker jackets and ski masks, released in limited drops and raffles rather than broad wholesale. Its original D.C. concept combining shop, restaurant and bar has closed, and the label now sells through pop-up activations, its own site and a handful of sneaker boutiques.
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