70% matchWish ATL
Boutique-born house line rooted in a local scene
What changes: Mostly multi-brand designer retail, smaller own range
Brand profile
Diet Starts Monday
Washington, D.C. streetwear label from Davin Gentry and John Geiger, known for bold graphic hoodies and tees released in limited drops.
WashingtonOrigin
UnisexFocus
StreetwearStyle
$$$Price
2 brands like Diet Starts Monday like Wish ATL, Concepts Shop →
What to know about Diet Starts Monday
Graphics carry the humor
Collections are built around bold, joke-driven graphics printed on hoodies, tees, flannels, trucker jackets and ski masks rather than on cut or construction.
Sold in drops, not wholesale
Releases come as limited drops and raffles through the brand's own site, pop-up activations and a small number of sneaker boutiques.
D.C. roots, sneaker-world founders
Started in 2017 by Davin Gentry of local retailer Premium with sneaker designer John Geiger; the original shop-restaurant-bar concept has since closed.
If you like Diet Starts Monday
70% match
68% matchConcepts Shop
Hyped limited releases from a city shop's own label
What changes: Defined by sneaker collabs more than graphic wit
Brand facts
Diet Starts Monday is a Washington, D.C. streetwear label founded in May 2017 by Davin Gentry, co-founder of local retailer Premium, together with sneaker designer John Geiger. The brand builds collections around bold, humor-driven graphics applied to hoodies, T-shirts, flannels, trucker jackets and ski masks, released in limited drops and raffles rather than broad wholesale. Its original D.C. concept combining shop, restaurant and bar has closed, and the label now sells through pop-up activations, its own site and a handful of sneaker boutiques.
- Founded
- 2017
- Origin
- Washington, D.C., United States
- Price
- $$$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Streetwear, Skatewear, Athleisure / Sportswear