82% matchTheory
Same contemporary stretch-wool trouser-and-blazer formula
What changes: Narrower focus on office tailoring, less trend-driven newness
Brand profile
Aritzia
Vancouver retailer selling its own labels — Wilfred, Babaton, TNA and others — as "Everyday Luxury," with the Super Puff jacket a signature piece.
VancouverOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$$Price
32 brands like Aritzia like Theory, Cos, The Curated →
What to know about Aritzia
Every label inside is Aritzia's
Wilfred, Babaton, TNA, Sunday Best and Denim Forum are in-house lines, not outside brands — the company designs and sells its own portfolio.
Outerwear is the entry point
Coats and jackets are what it is known for, anchored by the Super Puff down jacket and structured blazers that return season after season.
'Everyday Luxury' means repeatable core pieces
Its medium-high pricing sits on named staples like Effortless and Melina trousers and Contour bodysuits rather than on fast-turning trend product.
How Aritzia fits
Overall fit
runs small
Aritzia is a womenswear-focused brand where fit varies significantly by sub-label, though many shoppers find fitted and contour pieces run small while relaxed styles are truer to size.
Tip: Consider sizing up in fitted styles and bodysuits, and check each label since Aritzia's in-house brands vary widely in fit.
Medium confidence · based on 8 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Trousers & pants | true to size | ranges from tailored (Effortless) to relaxed wide-leg (Melina) | Order your usual size but expect long inseams that may require tailoring. |
| Jackets | true to size | structured blazers and puffer outerwear | Take your normal size; size up only if layering under the Super Puff. |
| T-shirts & graphic tees | mixed | ranges from fitted contour tops to boxy oversized tees | Check the specific style, as contour tops run small while relaxed tees run large. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Aritzia
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72% matchThe Curated
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What changes: Tiny range built around outerwear and knits only
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What changes: Purely performance-led, no tailoring or dresses
Aritzia fit questions
Does Aritzia run big or small?
Aritzia runs small. Consider sizing up in fitted styles and bodysuits, and check each label since Aritzia's in-house brands vary widely in fit. Aritzia is a womenswear-focused brand where fit varies significantly by sub-label, though many shoppers find fitted and contour pieces run small while relaxed styles are truer to size.
How does Aritzia fit?
Aritzia is a womenswear-focused brand where fit varies significantly by sub-label, though many shoppers find fitted and contour pieces run small while relaxed styles are truer to size. Overall shape: varies by label from fitted/contour to relaxed and oversized.
How do Aritzia trousers & pants fit?
Aritzia trousers & pants fits true to size. Order your usual size but expect long inseams that may require tailoring. Shape: ranges from tailored (Effortless) to relaxed wide-leg (Melina).
How do Aritzia jackets fit?
Aritzia jackets fits true to size. Take your normal size; size up only if layering under the Super Puff. Shape: structured blazers and puffer outerwear.
How do Aritzia t-shirts & graphic tees fit?
Aritzia t-shirts & graphic tees varies by piece. Check the specific style, as contour tops run small while relaxed tees run large. Shape: ranges from fitted contour tops to boxy oversized tees.
Brand facts
Aritzia is a Vancouver-based vertically integrated retailer that designs and sells its own portfolio of in-house labels, including Wilfred, Babaton, TNA, Sunday Best and Denim Forum, under an "Everyday Luxury" positioning. Recurring signature pieces include the Super Puff down jacket, Effortless and Melina trousers, Contour bodysuits and structured blazers. Founded by Brian Hill, the company listed on the Toronto Stock Exchange in 2016 under ticker ATZ and is led by CEO Jennifer Wong. Current growth centres on United States store expansion, including flagships in New York and Chicago, plus e-commerce.
- Founded
- 1984
- Origin
- Vancouver, Canada
- Made in
- China, Vietnam, Cambodia, Peru, Turkey, India, Sri Lanka, Romania, Italy, France, United States, Canada
- Price
- $$$
- Focus
- Womenswear
- Facts checked
- September 2026
- Styles
- Minimalist / Contemporary, Quiet luxury, Athleisure / Sportswear