88% matchFear of God ESSENTIALS
Boxy muted fleece basics, same LA loungewear formula
What changes: Logo-quiet and more design-driven, larger scale
Brand profile
Los Angeles streetwear label known for its yellow smiley logo and boxy loungewear, co-founded by Justin Bieber, who exited in 2025.
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Drew House is a Los Angeles label co-founded in 2018 by Justin Bieber, stylist Ryan Good and designer Gianpiero D'Alessandro, launching to the public in January 2019. It builds loungewear-leaning streetwear around a yellow smiley-face mouth logo and lowercase wordmark: boxy hoodies, sweatpants, corduroy shirts, terry shorts, trucker hats and home goods in washed pastels and neutrals. Bieber publicly severed ties with the brand in April 2025, telling fans it no longer represented him; the company continues without him while he develops a separate label, SKYLRK.
88% matchBoxy muted fleece basics, same LA loungewear formula
What changes: Logo-quiet and more design-driven, larger scale
84% matchPremium LA fleece in soft pastels with a feel-good message
What changes: Wellness branding rather than mascot logo; pricier fleece
76% matchSmiley-face mascot streetwear, weirder and drop-limited
What changes: Scarce, higher-priced, art-toy energy vs everyday loungewear
70% matchThe luxury end of oversized LA silhouettes
What changes: Far higher price, tailored-adjacent fabrics