discoWe compared 19 brands similar to Alice + Olivia on fit, price and aesthetic — 2 cheaper and 8 more premium, led by Milly and Wood Wood.
If you love the playful sophistication of Alice + Olivia, you might also appreciate brands like Milly, GANNI, and Rebecca Taylor. These designers capture similar aesthetics to Alice + Olivia, blending vibrant colors and contemporary silhouettes perfect for fashion-forward women. Each of these brands offers a unique twist on modern femininity, ensuring that your wardrobe stays chic and fresh. Whether you're drawn to bold statement pieces or romantic details, these comparable brands provide a range of stylish options that align perfectly with the essence of Alice + Olivia.
MILLY is a New York contemporary womenswear label known for colorful, feminine cocktail dresses blending American sportswear with French atelier detailing.
Why it's similar. Milly shares a contemporary style that resonates with Alice + Olivia's fashion-forward aesthetic.
What changes. Narrower focus on dresses, less tailoring and denim
Copenhagen contemporary label mixing streetwear, sportswear and Scandinavian minimalism, known for graphic basics and frequent collaborations.
Why it's similar. Shares bold palette, contemporary style, and similar price and materials.
Copenhagen contemporary womenswear brand known for playful prints, seersucker checks, logo knits and Western boots, led by creative director Ditte Reffstrup.
Why it's similar. GANNI embodies a playful spirit and bold designs, similar to Alice + Olivia's aesthetic.
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Sportmax is Max Mara Group's Milan-runway womenswear line, known for clean architectural tailoring, outerwear and knitwear made in Italy.
Why it's similar. Both use luxury fabrics and offer tailored and relaxed silhouettes with a bold palette.
Defunct New York womenswear label known for floral silk dresses and lace detailing; parent Vince Holding Corp wound it down in early 2023.
Why it's similar. Both Alice + Olivia and Rebecca Taylor focus on sophisticated styles with a colorful twist.
What changes. Defunct label; quieter prints, no statement eveningwear
Milan label known for striped, brightly coloured contemporary wear; its founders left in 2025 and Sunnei srl entered liquidation in 2026.
Why it's similar. Similar in style, materials, and playful elements with a focus on tailoring.
Los Angeles label making lace-heavy, romantic womenswear, knitwear, swim and Skivvies lingerie, founded by friends Laura Hall and Gillian Rose Kern.
Why it's similar. Both brands embrace playful and feminine silhouettes.
Los Angeles direct-to-consumer womenswear label from sisters Christina and Teresa Jaide, known for body-conscious dresses, sets and jumpsuits at accessible prices.
Why it's similar. Shares bold palette, contemporary style, and tailored silhouettes.
London label founded in 2013 by Han Chong, known for guipure lace dresses and accessible occasionwear spanning knitwear, bridal and accessories.
Why it's similar. Self-Portrait and Alice + Olivia both emphasize contemporary, feminine silhouettes.
What changes. Occasion-only, no tailoring or daywear separates
Los Angeles contemporary womenswear label known for vintage-inflected dresses, playful color and structured bags like the Moon and Bissett.
Brussels-based label making size-flexible, body-hugging dresses and knitwear, shown on the Paris Fashion Week calendar.
Parisian accessible-luxury womenswear house founded in 1998 by Judith Milgrom, part of SMCP, known for feminine bohemian dresses, tweed jackets and leather bags.
Toronto brand selling officially licensed T-shirts and hoodies based on classic Canadian children's TV shows, printed in Canada.
Copenhagen label making bold, embellished party dresses and going-out wear, founded in 2018 under the Birger Christensen Collective.
What changes. Going-out only, trend-driven, less tailoring breadth
Los Angeles womenswear label founded in 2009, known for vintage-inspired slip dresses, denim and published per-garment sustainability data.
American contemporary womenswear label from Los Angeles known for silk blouses, printed dresses and relaxed, feminine California separates.
Los Angeles-founded contemporary womenswear label known for occasion and cocktail dressing, owned since 2017 by New York's Marquee Brands.
Brazilian womenswear label known for bold tropical prints and carioca-inspired dresses, now the flagship brand of fashion group Azzas 2154.
Why it's similar. Like Alice + Olivia, Farm Rio builds collections around whimsical prints and dresses, though its tropical florals, fruit motifs and cotton co-ords lean beachy rather than tailored.
Independent New York womenswear label making print-heavy, resort-minded dresses and separates, founded in 2019 by three friends.
Why it's similar. Shares Alice + Olivia's New York base and appetite for bold prints and embellished, occasion-minded dresses, tops and tailored separates, though Cara Cara stays founder-run and independent.
Accessories, eyewear and adjacent labels with the same sensibility as Alice + Olivia — a complement, not a substitute for the clothing.
Mother-daughter label Brinker + Eliza makes handmade, colorful statement jewelry — beaded and charm necklaces, hoops and stone drops — in small runs.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | Milly | 87% | Contemporary | More premium |
| 2 | Wood Wood | 86% | Contemporary | Similar |
| 3 | GANNI | 85% | Contemporary | More premium |
| 4 | Sportmax | 85% | Contemporary | More premium |
| 5 | Rebecca Taylor | 83% | Luxury | More premium |
| 6 | Sunnei | 82% | Contemporary | More premium |
| 7 | For Love and Lemons | 79% | Bohemian | Similar |
| 8 | JLUXLABEL | 78% | Contemporary | Cheaper |
| 9 | Self-Portrait | 77% | Contemporary | More premium |
| 10 | STAUD | — | More premium | |
| 11 | Ester Manas | — | Similar | |
| 12 | Maje | — | Similar | |
| 13 | Retrokid | — | Cheaper | |
| 14 | Rotate Birger Christensen | — | Similar | |
| 15 | Reformation | — | More premium | |
| 16 | Joie | — | Similar | |
| 17 | BCBGMAXAZRIA | — | Similar | |
| 18 | Farm RIO | — | Similar | |
| 19 | Cara Cara | — | Similar | |
| 20 | Brinker & ElizaAccessories & adjacent | — | Similar |
Milly is the most similar brand to Alice + Olivia, with an 87% match. It is known for its contemporary style and luxurious fabrics, offering bold prints that align closely with Alice + Olivia’s fashion-forward designs.
For those seeking budget-friendly alternatives, brands like Wood Wood (Price: $$-$$$), Earls Collection (Price: $$), and JLUXLABEL (Price: $-$$) offer similar contemporary styles at more accessible price points.
While both offer luxurious and contemporary styles, Milly is recognized for bolder statement prints, whereas Alice + Olivia focuses on playful sophistication. Preference may depend on one’s style inclination towards vibrant statements or playful subtleties.
Alice + Olivia is renowned for its playful yet sophisticated designs, vibrant color palettes, and feminine silhouettes. Signature pieces include bold-patterned dresses and statement outerwear that capture the brand's unique flair.
Wood Wood (Price: $$-$$$), Earls Collection (Price: $$), and JLUXLABEL (Price: $-$$) are excellent options for those looking for affordable brands like Alice + Olivia without compromising on bold, contemporary style.