Womens

Brands Similar to Alice + Olivia

21 Brands like Alice + Olivia

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Alice + Olivia

Written By

Dante P

LAST Updated on

April 30, 2026

Read Time

4 min

Updated March 2026 — We've re-ranked this list using our latest brand similarity data. Top ranked: Milly (87%), GANNI (85%), Rebecca Taylor (83%). New brands added: Wood Wood, Sportmax, Sunnei, Earls Collection, JLUXLABEL.

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Alice + Olivia embodies a playful blend of contemporary sophistication and artistic flair, offering a range of pieces that celebrate vibrant colors, intricate patterns, and feminine silhouettes. Known for their use of luxurious fabrics and flattering fits, the brand seamlessly transitions from casual day wear to stunning evening looks. Their collections often feature whimsical embellishments and timeless designs, making them ideal for fashion-forward individuals looking to express their unique style.

If you appreciate the charm and elegance of Alice + Olivia, you will find kindred spirits in brands like Bcbgmaxazria, Rebecca Taylor, Milly, and Zimmermann. These labels similarly harness vibrant aesthetics and meticulous craftsmanship to create pieces that resonate with modern sensibilities while maintaining a timeless appeal. Dive into our curated list to discover the perfect brands that will elevate your wardrobe with the same flair and spirit.

How We Rank Brands

Every brand in our lists earns a Similarity Score, showing how closely it aligns with the featured label. We evaluate each through four core pillars outside of certain intangible traits:

• Style (40–50%): overall aesthetic and silhouette
• Fit (20–30%): tailoring, proportion, and ease
• Color (10–20%): tone and palette choices
• Price (10–20%): accessibility and value

Think a brand feels off on our list below? We’d love your take [share feedback →]

Top Similar Brands

Milly

Match (%)

Style

$$$

Why Similar?

Wood Wood

Match (%)

Style

$$-$$$

Why Similar?

GANNI

Match (%)

Style

$$$

Why Similar?

Sportmax

Match (%)

Style

$$$

Why Similar?

Rebecca Taylor

Match (%)

Style

$$$

Why Similar?

Sunnei

Match (%)

Style

$$$

Why Similar?

Earls Collection

Match (%)

Style

Why Similar?

For Love and Lemons

Match (%)

Style

$$-$$$

Why Similar?

JLUXLABEL

Match (%)

Style

$-$$

Why Similar?

Self-Portrait

Match (%)

Style

$$$

Why Similar?

Milly

Size Guide

$$$

Med-High

Origin

New York, United States

Made in

USA, Asia

Founded

2000

Milly is renowned for its bold, contemporary designs that seamlessly blend American sportswear with European atelier techniques. The brand is celebrated for its vibrant prints, luxurious fabrics, and modern silhouettes, appealing to fashion-forward women seeking statement pieces.

Shop Milly

Wood Wood

Size Guide

$$-$$$

Med-High

Origin

Crawford, United States

Made in

Europe

Founded

2002

Wood Wood is a contemporary fashion and lifestyle brand that combines elements of streetwear and high fashion. The brand is known for its clean lines, minimalist aesthetic, and use of bold graphics and typography.

Shop Wood Wood 19 Brands like Wood Wood

GANNI

Size Guide

$$$

High

Origin

Copenhagen, Denmark

Made in

Europe

Founded

2000

GANNI is a Danish fashion brand that is known for its playful and bold designs. The brand is loved for its mix of feminine silhouettes, vibrant prints, and unexpected details.

Shop GANNI

Sportmax

Size Guide

$$$

High

Origin

Reggio Emilia, Italy

Made in

Italy

Founded

1969

Sportmax is known for its modern, sophisticated approach to women's fashion, blending Italian craftsmanship with contemporary design. The brand often features clean lines, bold colors, and innovative silhouettes, appealing to those who appreciate both elegance and functionality.

Shop Sportmax

Rebecca Taylor

Size Guide

$$$

Med-High

Origin

New York, United States

Made in

China, Vietnam

Founded

1996

Rebecca Taylor is renowned for its feminine, romantic designs that often feature intricate details like lace, ruffles, and floral prints. The brand effortlessly blends modern sophistication with timeless elegance, making it a favorite for both everyday wear and special occasions.

Shop Rebecca Taylor

Sunnei

Size Guide

$$$

High

Origin

Milan, Italy

Made in

Italy

Founded

2014

Sunnei is an Italian fashion brand that is known for its contemporary and minimalist aesthetic. The brand offers a range of elevated basics and statement pieces that are designed with clean lines, bold colors, and high-quality materials.

Shop Sunnei

Size Guide

Low

Origin

San Francisco, United States

Made in

Asia

Founded

2017

Retrokid is a clothing brand known for its vintage-inspired designs that are infused with modern elements. Their collections feature bold colors, playful prints, and unique silhouettes that cater to fashion-forward individuals who appreciate a mix of nostalgia and contemporary style.

Shop Retrokid

Rotate Birger Christensen

Size Guide

$$-$$$

Med-High

Origin

Copenhagen, Denmark

Made in

Europe

Founded

1869

Rotate Birger Christensen is renowned for its bold, statement-making dresses that often feature vibrant colors and unique silhouettes. The Copenhagen-based brand, co-founded by influencers Jeanette Madsen and Thora Valdimars, combines Scandinavian minimalism with playful, contemporary design.

Shop Rotate Birger Christensen

Reformation

Size Guide

$$$

Med-High

Origin

Los Angeles, United States

Made in

USA, China

Founded

2015

Reformation is renowned for its chic, sustainable fashion, offering stylish clothing made from eco-friendly materials. The brand emphasizes transparency in its production processes, appealing to environmentally conscious consumers.

Shop Reformation 21 Brands like Reformation

Joie

Size Guide

$$-$$$

Med-High

Origin

Los Angeles, United States

Made in

China, India, USA

Founded

2001

Joie is renowned for its effortlessly chic and bohemian-inspired clothing, often featuring soft, feminine silhouettes and luxurious fabrics. The brand caters to modern women seeking versatile, stylish pieces that transition seamlessly from day to night.

Shop Joie

BCBGMAXAZRIA

Size Guide

$$-$$$

Med-High

Origin

Los Angeles, United States

Made in

China, Vietnam, Europe

Founded

1989

BCBGMAXAZRIA is renowned for its sophisticated, contemporary designs that blend European chic with American sensibilities, offering versatile pieces that transition seamlessly from day to night. Founded by designer Max Azria, the brand is celebrated for its high-quality craftsmanship and elegant, yet accessible, fashion.

Shop BCBGMAXAZRIA

21 Brands like Alice + Olivia

Rotate Birger Christensen

Reformation

Joie

BCBGMAXAZRIA

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{"pillar":"Alice + Olivia","rows":[{"name":"Milly","score":87,"style":"Contemporary","price":"High","whySimilar":"Milly shares a contemporary style that resonates with Alice + Olivia's fashion-forward aesthetic."},{"name":"Wood Wood","score":86,"style":"Contemporary","price":"Med-High","whySimilar":"Shares bold palette, contemporary style, and similar price and materials."},{"name":"GANNI","score":85,"style":"Contemporary","price":"High","whySimilar":"GANNI embodies a playful spirit and bold designs, similar to Alice + Olivia's aesthetic."},{"name":"Sportmax","score":85,"style":"Contemporary","price":"High","whySimilar":"Both use luxury fabrics and offer tailored and relaxed silhouettes with a bold palette."},{"name":"Rebecca Taylor","score":83,"style":"Luxury","price":"High","whySimilar":"Both Alice + Olivia and Rebecca Taylor focus on sophisticated styles with a colorful twist."},{"name":"Sunnei","score":82,"style":"Contemporary","price":"High","whySimilar":"Similar in style, materials, and playful elements with a focus on tailoring."},{"name":"Earls Collection","score":81,"style":"Contemporary","price":"Med","whySimilar":"Overlaps with tailored and relaxed silhouettes, bold palette, and luxury materials."},{"name":"For Love and Lemons","score":79,"style":"Bohemian","price":"Med-High","whySimilar":"Both brands embrace playful and feminine silhouettes."},{"name":"JLUXLABEL","score":78,"style":"Contemporary","price":"Low-Med","whySimilar":"Shares bold palette, contemporary style, and tailored silhouettes."},{"name":"Self-Portrait","score":77,"style":"Contemporary","price":"High","whySimilar":"Self-Portrait and Alice + Olivia both emphasize contemporary, feminine silhouettes."}]}

Frequently Asked Questions

What brand is most similar to Alice + Olivia?

Milly is the most similar brand to Alice + Olivia, with an 87% match. It is known for its contemporary style and luxurious fabrics, offering bold prints that align closely with Alice + Olivia’s fashion-forward designs.

Cheaper alternatives to Alice + Olivia

For those seeking budget-friendly alternatives, brands like Wood Wood (Price: $$-$$$), Earls Collection (Price: $$), and JLUXLABEL (Price: $-$$) offer similar contemporary styles at more accessible price points.

Is Milly better than Alice + Olivia?

While both offer luxurious and contemporary styles, Milly is recognized for bolder statement prints, whereas Alice + Olivia focuses on playful sophistication. Preference may depend on one’s style inclination towards vibrant statements or playful subtleties.

What is Alice + Olivia known for?

Alice + Olivia is renowned for its playful yet sophisticated designs, vibrant color palettes, and feminine silhouettes. Signature pieces include bold-patterned dresses and statement outerwear that capture the brand's unique flair.

Brands like Alice + Olivia but more affordable

Wood Wood (Price: $$-$$$), Earls Collection (Price: $$), and JLUXLABEL (Price: $-$$) are excellent options for those looking for affordable brands like Alice + Olivia without compromising on bold, contemporary style.

Love brands like Alice + Olivia? You might also enjoy our guides to other labels in a similar style. We update regularly with new drops, so check back soon.