94% matchVonzipper
Same-town rival on sunglasses, snow and moto goggles
What changes: Louder graphic-driven branding and slightly higher price
Brand profile
Southern California eyewear label making sunglasses, snow goggles and moto goggles for surf, skate, snowboard and motocross riders.

Grew out of Southern California surf, skate, snowboard and motocross scenes, and still supports a team of surf, snow and moto riders.
The catalog runs from acetate and injected-nylon sunglass frames to cylindrical and toric snow goggles with interchangeable lenses.
Mid-priced frames lean on polarized and contrast-boosting lenses, with recurring silhouettes like the Knoxville, Swingarm and Portofino carried year to year.
Electric, also branded Electric California, designs sunglasses, snow goggles and moto goggles from San Clemente, California. Founded in 2000, it grew out of Southern California surf, skate, snowboard and motocross culture, and its catalog centers on acetate and injected-nylon frames with polarized and contrast-boosting lenses. Recurring silhouettes include the Knoxville, Swingarm and Portofino, alongside cylindrical and toric snow goggles with interchangeable lenses. The brand sells direct through electriccalifornia.com and through action-sports and optical retailers, and supports a roster of surf, snow and moto team riders.