{"pillar":"Nixon","rows":[{"name":"Triangl","score":92,"style":"Surf / Skate","price":"Med-High","whySimilar":"Triangl shares a high style overlap with Nixon, both focusing on surf/skate and colorful palettes. Their materials and price segments are also highly similar, with both using technical/synthetic and mixed materials in the mid-range segment."},{"name":"ERL","score":88,"style":"Surf / Skate","price":"Med-High","whySimilar":"ERL features a surf/skate style with a colorful palette that aligns closely with Nixon. Both use mixed materials and fall within a similar price range."},{"name":"Aviator Nation​","score":85,"style":"Surf / Skate","price":"Med","whySimilar":"Aviator Nation shares a relaxed, surf/skate style with Nixon. Their emphasis on colorful, quality mid-range apparel aligns well."},{"name":"Alien Workshop","score":84,"style":"Surf / Skate","price":"Med","whySimilar":"Alien Workshop's skateboarding focus, colorful palette, and material use mirror Nixon's brand image closely."},{"name":"Hawaiian Island Creations","score":82,"style":"Surf / Skate","price":"Med","whySimilar":"Both brands share a strong surf alignment, with similar fits and materials. They both serve a mid-range market."},{"name":"VANS","score":80,"style":"Surf / Skate","price":"Low-Med","whySimilar":"Vans' surf/skate focus, colorful palette, and pricing bracket align strongly with Nixon's target market."},{"name":"Reef","score":78,"style":"Surf / Skate","price":"Low-Med","whySimilar":"Reef's surf inspiration and relaxed fits align well with Nixon's adventurous lifestyle focus. Their colorful and synthetic materials overlap considerably."},{"name":"G-SHOCK","score":75,"style":"Outdoor / Technical","price":"Med","whySimilar":"Both brands cater to active lifestyles with a focus on durability and functionality in their designs."},{"name":"Maui and Sons","score":75,"style":"Surf / Skate","price":"Low","whySimilar":"Maui and Sons focus on surf-inspired clothing with a relaxed silhouette and colorful prints. Their approach matches Nixon's adventurous vibe."},{"name":"Welcome Skateboards","score":70,"style":"Surf / Skate","price":"Med","whySimilar":"Welcome Skateboards shares a surf/skate focus and colorful aesthetic, aligning stylistically with Nixon."}]}