86% matchTemperley London
British embroidered occasionwear with the same romantic register
What changes: More bridal-focused and less narrative/runway-driven
Brand profile
Erdem
Independent London house known for romantic floral prints, lace and narrative-driven collections rooted in historical research and craftsmanship.
LondonOrigin
WomenswearFocus
Avant-gardeStyle
$$$$$Price
4 brands like Erdem like Temperley London, Roksanda, Johanna Ortiz →
What to know about Erdem
ERDEM is an independent London fashion house founded in 2005 by Canadian-British designer Erdem Moralioglu, who builds each collection around a researched narrative, frequently a historical female figure. Signature pieces are floral-printed jacquard and organza dresses, lace-trimmed coats and beaded eveningwear, presented on the London Fashion Week schedule. The label dresses the Princess of Wales and other public figures, runs a Mayfair flagship on South Audley Street, and has extended beyond ready-to-wear through a 2017 H&M collaboration and stage and ballet costume commissions.
How Erdem fits
Overall fit
slightly small
Erdem is generally reported to run slightly small and cut narrow through the shoulders, arms and waist in a traditional couture-adjacent way, so shoppers often size up one, while the pieces themselves are sculpted rather than loose.
Tip: Most people find it safest to take one size up from their usual UK size, especially in structured jackets, coats and anything cut close through the shoulders and waist.
Low confidence · based on 4 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Jackets | runs small | structured and tailored with a defined shoulder and nipped waist, closer to couture proportions than contemporary boxy outerwear | Size up one, particularly if you plan to layer, since the shoulders and sleeves are the tightest points. |
| Shirts & overshirts | slightly small | slim to neat through the body, often with volume placed deliberately at the sleeve or collar rather than an all-over relaxed cut | Consider sizing up if you want room across the chest and upper arm, as the shoulder and armhole are typically cut close. |
| Trousers & pants | slightly small | clean and tailored through the hip and thigh rather than relaxed | Take your usual size if you are between waist and hip measurements, but size up if you prefer any ease through the seat and thigh. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Erdem
86% match
76% matchRoksanda
London-made statement dresses, colour-blocked rather than floral
What changes: Sculptural and graphic instead of print and lace
74% matchJohanna Ortiz
Ruffles and botanical prints with a tropical accent
What changes: Resort-leaning, less tailoring and eveningwear beading
68% matchErdem fit questions
Does Erdem run big or small?
Erdem fits slightly small. Most people find it safest to take one size up from their usual UK size, especially in structured jackets, coats and anything cut close through the shoulders and waist. Erdem is generally reported to run slightly small and cut narrow through the shoulders, arms and waist in a traditional couture-adjacent way, so shoppers often size up one, while the pieces themselves are sculpted rather than loose.
How does Erdem fit?
Erdem is generally reported to run slightly small and cut narrow through the shoulders, arms and waist in a traditional couture-adjacent way, so shoppers often size up one, while the pieces themselves are sculpted rather than loose. Overall shape: tailored and body-skimming, with defined waists and structured shoulders rather than relaxed volumes.
How do Erdem jackets fit?
Erdem jackets runs small. Size up one, particularly if you plan to layer, since the shoulders and sleeves are the tightest points. Shape: structured and tailored with a defined shoulder and nipped waist, closer to couture proportions than contemporary boxy outerwear.
How do Erdem shirts & overshirts fit?
Erdem shirts & overshirts fits slightly small. Consider sizing up if you want room across the chest and upper arm, as the shoulder and armhole are typically cut close. Shape: slim to neat through the body, often with volume placed deliberately at the sleeve or collar rather than an all-over relaxed cut.
How do Erdem trousers & pants fit?
Erdem trousers & pants fits slightly small. Take your usual size if you are between waist and hip measurements, but size up if you prefer any ease through the seat and thigh. Shape: clean and tailored through the hip and thigh rather than relaxed.
Brand facts
- Founded
- 2005
- Origin
- London, United Kingdom
- Made in
- United Kingdom, Italy
- Price
- $$$$$
- Focus
- Womenswear
- Styles
- Avant-garde, Quiet luxury, Minimalist / Contemporary