Everlast

Everlast makes boxing, MMA and fitness equipment alongside gym apparel: laced and hook-and-loop gloves, heavy bags, Aqua Training Bags, hand wraps, satin trunks and logo hoodies, tees and sweats. Founded by 17-year-old Jacob Golomb in the Bronx as a swimwear maker, it pivoted to boxing gear after outfitting Jack Dempsey. The brand is owned by UK-based Frasers Group, which also runs Everlast Gyms, and licenses its name for equipment lines. Recent fashion tie-ins include capsules with Palm Angels (2025), Saint Laurent and Zara.