Brand profile

Everlast

American boxing and fitness label from 1910, now Frasers Group-owned, known for gloves, heavy bags and gym-heritage apparel.

New York CityOrigin
UnisexFocus
Athleisure / SportswearStyle
$$Price

4 brands like Everlast like Bad Boy Boxing, Tapout, Venum →

A man wearing Everlast grey basketball jersey

What to know about Everlast

Equipment company first, apparel second

The core catalogue is gloves, heavy bags, Aqua Training Bags and hand wraps; the hoodies, tees and satin trunks sit alongside that gym hardware.

A Bronx boxing lineage since 1910

Jacob Golomb started it at 17 as a swimwear maker, then moved into boxing gear after kitting out Jack Dempsey.

Licensed logo, low prices, fashion cameos

Now owned by Frasers Group, which runs Everlast Gyms and licenses the name; capsules with Palm Angels, Saint Laurent and Zara borrow the logo upmarket.

Known forGymwear / activewear

If you like Everlast

A man wearing Venum ufc adrenaline by venum fight week men’s long sleeve t-shirt - bronze80% match

Venum

$$Boxing glovesParis, France

Sharper, modern combat-sports kit with UFC ties

What changes: Higher spec and price, no vintage Americana angle

A man wearing hayabusa grey/aqua hayabusa fusion short sleeve rash guard74% match

Hayabusa

$$Serious trainingKingston, Canada

Technical glove engineering over heritage branding

What changes: Premium performance pricing, minimal lifestyle line

Brand facts

Everlast makes boxing, MMA and fitness equipment alongside gym apparel: laced and hook-and-loop gloves, heavy bags, Aqua Training Bags, hand wraps, satin trunks and logo hoodies, tees and sweats. Founded by 17-year-old Jacob Golomb in the Bronx as a swimwear maker, it pivoted to boxing gear after outfitting Jack Dempsey. The brand is owned by UK-based Frasers Group, which also runs Everlast Gyms, and licenses its name for equipment lines. Recent fashion tie-ins include capsules with Palm Angels (2025), Saint Laurent and Zara.

Founded
1910
Origin
New York City, United States
Made in
China, Pakistan, USA
Price
$$
Focus
Unisex
Facts checked
August 2026
Styles
Athleisure / Sportswear, Streetwear

Keep exploring