85% matchBad Boy Boxing
Fight shorts and gloves with same ring heritage
What changes: MMA-first rather than boxing-legacy, smaller apparel range
Brand profile
American boxing and fitness label from 1910, now Frasers Group-owned, known for gloves, heavy bags and gym-heritage apparel.

The core catalogue is gloves, heavy bags, Aqua Training Bags and hand wraps; the hoodies, tees and satin trunks sit alongside that gym hardware.
Jacob Golomb started it at 17 as a swimwear maker, then moved into boxing gear after kitting out Jack Dempsey.
Now owned by Frasers Group, which runs Everlast Gyms and licenses the name; capsules with Palm Angels, Saint Laurent and Zara borrow the logo upmarket.
85% matchFight shorts and gloves with same ring heritage
What changes: MMA-first rather than boxing-legacy, smaller apparel range
82% matchLicensed fight-brand nostalgia in gym apparel
What changes: More apparel/licensing, little real equipment
80% matchSharper, modern combat-sports kit with UFC ties
What changes: Higher spec and price, no vintage Americana angle
74% matchTechnical glove engineering over heritage branding
What changes: Premium performance pricing, minimal lifestyle line
Everlast makes boxing, MMA and fitness equipment alongside gym apparel: laced and hook-and-loop gloves, heavy bags, Aqua Training Bags, hand wraps, satin trunks and logo hoodies, tees and sweats. Founded by 17-year-old Jacob Golomb in the Bronx as a swimwear maker, it pivoted to boxing gear after outfitting Jack Dempsey. The brand is owned by UK-based Frasers Group, which also runs Everlast Gyms, and licenses its name for equipment lines. Recent fashion tie-ins include capsules with Palm Angels (2025), Saint Laurent and Zara.