Brand profile

Faithfull the Brand

Australian-founded, Bali-made resort label known for vintage-print dresses, linen separates and swimwear; a certified B Corp stocked by Net-a-Porter and Selfridges.

SydneyOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$Price

4 brands like Faithfull the Brand like Rixo, Rouje, SIR the Label →

A woman wearing a pink striped Faithfull the Brand shirt and matching wide-leg trousers

What to know about Faithfull the Brand

Made by hand in Bali

The founders built the label around Balinese workshops, which still hand-make much of each collection rather than outsourcing to large factories.

Built for holidays, not offices

The range is resort wear first: breezy dresses, matching sets, linen separates and swimwear, mostly cut in vintage-inspired prints.

B Corp with luxury stockists

Certified B Corp status sits alongside wholesale at Net-a-Porter, Moda Operandi, Selfridges, Ounass and David Jones, above its mid-tier pricing.

How Faithfull the Brand fits

Overall fit

slightly small

Shoppers generally find the label close to its stated Australian sizing but slightly snug through the bust, shoulders and armholes, while linen separates and dresses feel relaxed and forgiving elsewhere.

Tip: Check the AU-to-US conversion first (AU 8 is roughly US 4) and consider sizing up one if you're fuller in the bust or between sizes.

tight in the bustAustralian sizing - convert firstrelaxed linencropped topssize up if between sizes

Medium confidence · based on 12 sources

By category

CategoryRunsShapeSize advice
Shirts & overshirtsslightly smallboxy or softly relaxed camp-collar and blouse shapes, but narrow through shoulders and armholesSize up if you're broader across the shoulders or bust, since the body is loose but the upper fit is cut close.
Trousers & pantstrue to sizerelaxed, high-rise linen and cotton stylesTake your usual size and plan on a hem if you're under about 5'6".
Jacketsslightly largesoft, unstructured linen overshirt-style layersStick with your usual size, or size down if you don't want an oversized layering look.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

If you like Faithfull the Brand

A woman wearing Rouje reda dress80% match

Rouje

$$$Summer dressingParis, France

Printed wrap dresses in an off-duty French register

What changes: Parisian city wardrobe rather than beach-resort focus

A woman wearing Whimsy + Row freya slip dress in black76% match

Whimsy + Row

$$$Sustainable linenLos Angeles, United States

Small-batch linen separates with deeper sustainability claims

What changes: Smaller range, quieter prints, LA rather than Bali-made

Faithfull the Brand fit questions

Does Faithfull the Brand run big or small?

Faithfull the Brand fits slightly small. Check the AU-to-US conversion first (AU 8 is roughly US 4) and consider sizing up one if you're fuller in the bust or between sizes. Shoppers generally find the label close to its stated Australian sizing but slightly snug through the bust, shoulders and armholes, while linen separates and dresses feel relaxed and forgiving elsewhere.

How does Faithfull the Brand fit?

Shoppers generally find the label close to its stated Australian sizing but slightly snug through the bust, shoulders and armholes, while linen separates and dresses feel relaxed and forgiving elsewhere. Overall shape: relaxed, vintage-inspired cuts that are often fitted through the bust and shoulder but loose through the body.

How do Faithfull the Brand shirts & overshirts fit?

Faithfull the Brand shirts & overshirts fits slightly small. Size up if you're broader across the shoulders or bust, since the body is loose but the upper fit is cut close. Shape: boxy or softly relaxed camp-collar and blouse shapes, but narrow through shoulders and armholes.

How do Faithfull the Brand trousers & pants fit?

Faithfull the Brand trousers & pants fits true to size. Take your usual size and plan on a hem if you're under about 5'6". Shape: relaxed, high-rise linen and cotton styles.

How do Faithfull the Brand jackets fit?

Faithfull the Brand jackets fits slightly large. Stick with your usual size, or size down if you don't want an oversized layering look. Shape: soft, unstructured linen overshirt-style layers.

Brand facts

Faithfull the Brand is a resort and holiday wear label founded in 2012 by co-directors Sarah-Jane Abrahams and Helle Them-Enger, who built the business around Balinese workshops that still hand-make much of the collection. The range centres on breezy dresses, matching sets, linen separates and swimwear cut in vintage-inspired prints. The company is a certified B Corp and sells direct online alongside wholesale accounts including Net-a-Porter, Moda Operandi, Selfridges, Ounass and David Jones. No ownership change or wind-down has been reported.

Founded
2012
Origin
Sydney, Australia
Made in
Indonesia
Price
$$
Focus
Womenswear
Facts checked
September 2026
Styles
Minimalist / Contemporary, Quiet luxury

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