Faithfull the Brand
Faithfull the Brand is a resort and holiday wear label founded in 2012 by co-directors Sarah-Jane Abrahams and Helle Them-Enger, who built the business around Balinese workshops that still hand-make much of the collection. The range centres on breezy dresses, matching sets, linen separates and swimwear cut in vintage-inspired prints. The company is a certified B Corp and sells direct online alongside wholesale accounts including Net-a-Porter, Moda Operandi, Selfridges, Ounass and David Jones. No ownership change or wind-down has been reported.
We don't have ranked alternatives for Faithfull the Brand yet — browse the directory →
| Category | Runs | Shape | Length | Size advice | Confidence |
|---|---|---|---|---|---|
| Shirts & overshirts | slightly small | boxy or softly relaxed camp-collar and blouse shapes, but narrow through shoulders and armholes | often cropped or hip-length rather than long | Size up if you're broader across the shoulders or bust, since the body is loose but the upper fit is cut close. | medium |
| Trousers & pants | true to size | relaxed, high-rise linen and cotton styles | tends to run long and is commonly hemmed by shorter wearers | Take your usual size and plan on a hem if you're under about 5'6". | medium |
| Jackets | slightly large | soft, unstructured linen overshirt-style layers | regular to slightly cropped | Stick with your usual size, or size down if you don't want an oversized layering look. | low |
Does Faithfull the Brand run big or small?
Faithfull the Brand fits slightly small. Check the AU-to-US conversion first (AU 8 is roughly US 4) and consider sizing up one if you're fuller in the bust or between sizes. Shoppers generally find the label close to its stated Australian sizing but slightly snug through the bust, shoulders and armholes, while linen separates and dresses feel relaxed and forgiving elsewhere.
How does Faithfull the Brand fit?
Shoppers generally find the label close to its stated Australian sizing but slightly snug through the bust, shoulders and armholes, while linen separates and dresses feel relaxed and forgiving elsewhere. Overall shape: relaxed, vintage-inspired cuts that are often fitted through the bust and shoulder but loose through the body.
How do Faithfull the Brand shirts & overshirts fit?
Faithfull the Brand shirts & overshirts fits slightly small. Size up if you're broader across the shoulders or bust, since the body is loose but the upper fit is cut close. Shape: boxy or softly relaxed camp-collar and blouse shapes, but narrow through shoulders and armholes.
How do Faithfull the Brand trousers & pants fit?
Faithfull the Brand trousers & pants fits true to size. Take your usual size and plan on a hem if you're under about 5'6". Shape: relaxed, high-rise linen and cotton styles.
How do Faithfull the Brand jackets fit?
Faithfull the Brand jackets fits slightly large. Stick with your usual size, or size down if you don't want an oversized layering look. Shape: soft, unstructured linen overshirt-style layers.
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
Not sure what size to buy?
Paste a Faithfull the Brand listing's measurements and compare them to something you already own.
Check fit with Faithfull the BrandBought Faithfull the Brand? Share how it fit