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Brand profile

SIR the Label

Australian womenswear label founded in 2014 by Nikki Campbell and Sophie Coote, known for minimal, trans-seasonal separates and bias-cut dresses.

SydneyOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$$Price
Shop SIR the Label ↗

4 brands like SIR the Label like THIRD FORM, Silk Laundry, Shona Joy →

A woman wearing SIR the Label electra rib neck midi dress

What to know about SIR the Label

Womenswear, not menswear

SIR is an Australian womenswear label built on separates, intimates and ready-to-wear — the three words its name abbreviates.

Bias slips and linen sets

The core is trans-seasonal: bias-cut slip dresses, corseted and cut-out bodices, matching linen sets, relaxed shirting, tailoring and swim in neutrals and small prints.

Founders still run design

Nikki Campbell and Sophie Coote have led design and creative direction since 2014 as owner-operators, selling through their own stores, e-commerce and international wholesale.

Known forTops
StyleMinimalist / ContemporaryQuiet luxury

If you like SIR the Label

A woman wearing THIRD FORM black lip service bias maxi dress87% match

THIRD FORM

$$$Minimal separatesSydney, Australia

Same Sydney pared-back day-to-evening register

What changes: Narrower range, more knit- and denim-led, less linen resort

Shop THIRD FORM
A woman wearing Silk Laundry red full sleeve bias maxi dress84% match

Silk Laundry

$$$Silk slipsMelbourne, Australia

Sandwashed silk slips in the same trans-seasonal neutrals

What changes: Fabric specialist — no tailoring, swim or corsetry

Shop Silk Laundry
A woman wearing Orseund Iris bardot mini dress - parisian blue72% match

Orseund Iris

$$$Going-out topsNew York City, United States

Sharper take on the corset-bodice, body-skimming look

What changes: Seasonless capsule, no relaxed linen or shirting

Shop Orseund Iris

Brand facts

SIR (SIR the Label) is an Australian womenswear brand founded in 2014 by Nikki Campbell and Sophie Coote, the name an acronym for separates, intimates and ready-to-wear. It works in a pared-back, trans-seasonal register: bias-cut slip dresses, corseted and cut-out bodices, matching linen sets, relaxed shirting, tailoring and swimwear in neutrals and small prints. Both founders remain owner-operators leading design and creative direction. The label sells via its own stores and e-commerce alongside international wholesalers, and has drawn recent UK and US press coverage.

Founded
2014
Origin
Sydney, Australia
Made in
China, Australia
Price
$$$
Focus
Womenswear
Facts checked
August 2026
Styles
Minimalist / Contemporary, Quiet luxury

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