Brand profile

Fillyboo

Australian maternity and womenswear label making hand-embroidered, bohemian dresses and nursing-friendly pieces designed in Sydney and produced in Indonesia and India.

SydneyOrigin

WomenswearFocus

Minimalist / ContemporaryStyle

$$$Price

Shop Fillyboo ↗

4 brands like Fillyboo like Johnny Was, Misa Los Angeles, Rixo →

What to know about Fillyboo

Maternity is designed in, not bolted on

Alongside regular womenswear, the Dreamfeed line builds discreet feeding access into dresses and separates, so pieces carry through pregnancy and nursing.

Handwork carries the pieces

Hand embroidery, crochet detailing and tie-dye on lightweight cottons and silks, made in Bali, Java and India — the bohemian detailing is the reason for the price.

Dresses first, including bridal

The range centres on maxi and tiered dresses, jumpsuits and rompers, with bridal and occasion styles extending it; sold direct online and through retailers including Harvey Nichols.

Known forSweaters & knitwear

StyleMinimalist / Contemporary Quiet luxury Y2K

If you like Fillyboo

86% match

Johnny Was

$$$Embroidered bohoLos Angeles, United States

Heavy artisanal embroidery on flowing silk boho pieces

What changes: US-made-for-mass scale, no maternity or nursing range

Shop Johnny Was

80% match

Misa Los Angeles

$$$Resort dressingLos Angeles, United States

Bohemian resort dressing in soft tiered silhouettes

What changes: More occasion/vacation focused, no nursing function

Shop Misa Los Angeles

73% match

Rixo

$$$Printed maxisLondon, United Kingdom

Vintage-print silk dresses over hand-craft detailing

What changes: Print-led rather than embroidery, London retro mood

Shop Rixo 29 brands like Rixo →

63% match

With Jéan

$$$Feminine occasionByron Bay, Australia

Australian feminine dressing, more vintage corsetry lean

What changes: Body-conscious party focus, not loose boho or maternity

Shop With Jéan 21 brands like With Jéan →

Brand facts

Fillyboo is an Australian womenswear and maternity label founded by designer Pippa Henderson in 2004 and named after her grandmother. The Sydney-based studio designs bohemian pieces produced in Bali, Java and India, using hand embroidery, crochet detailing, tie-dye and lightweight cottons and silks. The range covers maxi and tiered dresses, jumpsuits, rompers and separates, plus the Dreamfeed nursing line with discreet feeding access. Bridal and occasion styles extend the offer. It sells direct online, ships internationally and stocks through retailers including Harvey Nichols.

Founded: 2004
Origin: Sydney, Australia
Made in: Asia
Price: $$$
Focus: Womenswear
Facts checked: August 2026
Styles: Minimalist / Contemporary, Quiet luxury, Y2K

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