91% matchBoohoo Plus
Very similar target market, style, and pricing strategy; both focus on trendy and colorful collections.
Forever 21
StyleY2KStreetwearAthleisure / Sportswear
Known forJeans & denimT-shirts & graphic tees
Forever 21 is a fast-fashion label founded in Los Angeles in 1984; Authentic Brands Group has owned its intellectual property since the 2019 bankruptcy. US operator F21 OpCo filed Chapter 11 in March 2025 and liquidated all 354 US stores by May 2025, citing competition from Shein and Temu. Authentic relaunched the brand in September 2025 as a digital-first business run by licensed e-commerce and wholesale partners, selling trend-led women's, plus-size, men's and kids' apparel at budget prices. A China relaunch with stores is planned.
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How Forever 21 fits
| Category | Runs | Shape | Length | Size advice | Confidence |
|---|---|---|---|---|---|
| Hoodies & sweatshirts | slightly small | regular with narrow shoulders and short-ish sleeves on smaller sizes | regular to slightly cropped | Take one size up for layering room, since the body and sleeves feel snug at true size. | medium |
| Shirts & overshirts | runs small | slim, tapered through the waist | regular, hits around the hip | Size up if you have a broader chest or need arm room, as the slim cut pulls at the buttons. | low |
| Trousers & pants | runs small | slim to straight | often long, commonly needs hemming | Go up a waist size and expect to shorten the leg. | low |
| Jeans & denim | runs small | slim to skinny leaning, though relaxed washes appear in trend drops | inseams frequently run long | Buy a waist size up and treat the labelled size as optimistic rather than measured. | medium |
| Jackets | runs small | slim, close through shoulders and biceps | regular to cropped | Size up one or two so you can wear a hoodie or knit underneath. | low |
| T-shirts & graphic tees | runs small | slim to regular, closer through chest and sleeves | regular to slightly short, can shorten after washing | Size up one, especially if you want a relaxed or boxy look. | medium |
Does Forever 21 run big or small?
Forever 21 runs small. Order one size up from your usual US size, and two on anything you want relaxed or plan to layer. Shoppers very commonly report Forever 21 menswear running a size small and cut narrow, with noticeable inconsistency between styles and production runs, so checking the item-level size chart is the usual advice.
How does Forever 21 fit?
Shoppers very commonly report Forever 21 menswear running a size small and cut narrow, with noticeable inconsistency between styles and production runs, so checking the item-level size chart is the usual advice. Overall shape: generally slim to regular, cut closer than typical US mall sizing.
How do Forever 21 hoodies & sweatshirts fit?
Forever 21 hoodies & sweatshirts fits slightly small. Take one size up for layering room, since the body and sleeves feel snug at true size. Shape: regular with narrow shoulders and short-ish sleeves on smaller sizes.
How do Forever 21 shirts & overshirts fit?
Forever 21 shirts & overshirts runs small. Size up if you have a broader chest or need arm room, as the slim cut pulls at the buttons. Shape: slim, tapered through the waist.
How do Forever 21 trousers & pants fit?
Forever 21 trousers & pants runs small. Go up a waist size and expect to shorten the leg. Shape: slim to straight.
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
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