90% matchTimex
Accessible American watches with deeper horological roots
What changes: Watch-only specialist, lower prices, no leather goods or jewelry
Brand profile
Fossil
American accessories brand making mid-priced watches, leather goods and jewelry, and the core label of Nasdaq-listed Fossil Group.
RichardsonOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$Price
17 brands like Fossil like Timex, Johnston & Murphy, Florsheim →
What to know about Fossil
The engine behind other brands' watches
Fossil Group makes licensed watch lines for Emporio Armani, Armani Exchange, Michael Kors and Diesel, and owns Skagen, Zodiac and Michele outright.
Accessories house, not a clothing label
The range is watches, leather bags, belts, small goods and jewelry — mid-priced quartz and automatic movements rather than apparel.
A public company in retrenchment
Nasdaq-listed Fossil Group posted about $1.14 billion in 2024 revenue with a net loss, and is cutting costs and store counts under CEO Franco Fogliato.
If you like Fossil
See all 17 brands like Fossil →90% match
72% matchJohnston & Murphy
Same mall-tier American leather heritage, shoes over watches
What changes: Footwear-led rather than watches and accessories
64% matchFlorsheim
Long-running American leather label at similar price tier
What changes: Purely men's footwear, more traditional formal styling
63% matchMadewell
Vintage-workwear name revived for accessible bags and denim
What changes: Apparel-first and womenswear-weighted, no watch business
Brand facts
Fossil is the flagship brand of Fossil Group, a publicly traded American accessories company (Nasdaq: FOSL) founded in 1984 by Tom Kartsotis as Overseas Products and headquartered in Richardson, Texas. It sells mid-priced quartz and automatic watches, leather bags, small goods and jewelry, alongside licensed watch lines for houses including Emporio Armani, Armani Exchange, Michael Kors and Diesel, plus in-house labels Skagen, Zodiac and Michele. The group reported roughly $1.14 billion in 2024 revenue and a net loss, and is restructuring store counts and costs under CEO Franco Fogliato.
- Founded
- 1984
- Origin
- Richardson, United States
- Made in
- China, Switzerland
- Price
- $$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Minimalist / Contemporary, Workwear / Heritage, Urban prep / Ivy