17 Brands like Fossil for Watches & Accessories

Ranked by brand similarity

We compared 11 brands like Fossil, the closest alternatives on fit, price and aesthetic — skewing more premium (5 of 11), led by Timex and Citizen Watch.

Updated ·

A man wearing a Fossil jacket and a rouge long-sleeve

Fossil is a renowned clothing brand known for its timeless and vintage-inspired designs. With a focus on quality craftsmanship and attention to detail, Fossil offers a range of stylish apparel that effortlessly combines classic elements with modern trends.

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A man wearing a silver Timex and a brown jacket
#1

Timex

$$ · Similar priceWaterbury, United States · est. 1854Made in Philippines, China +1 more

American watchmaker founded in 1854, known for affordable, durable quartz and mechanical watches including the Weekender, Expedition, Marlin and Q Timex lines.

What changes. Watch-only specialist, lower prices, no leather goods or jewelry

A man wearing a black Citizen Watch and a plaid jacket
#2

Citizen Watch

$$$ · More premiumTokyo, Japan · est. 1918Made in China, Thailand

Japanese watchmaker dating to 1918, known for light-powered Eco-Drive movements, Promaster tool watches and its Miyota movement business.

A man wearing a silver Seiko
#3

Seiko

$$$ · Similar priceTokyo, Japan · est. 1881Made in Malaysia, China +1 more

Japanese watchmaker founded in 1881, producing in-house mechanical, quartz and solar watches across its Prospex, Presage, 5 Sports and Astron lines.

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A man wearing a Bulova watch and a suit with sunglasses
#4

Bulova

$$$ · Similar priceNew York City, United States · est. 1875Made in Japan, Switzerland +1 more

American watchmaker founded in New York in 1875, Citizen-owned since 2008, known for the Lunar Pilot chronograph and Precisionist quartz movements.

On saleUp to 29% off at Windup Watch Shop.See sales →
A man wearing a Nixon silver jacket and a green long-sleeve
#5

Nixon

$$ · More premiumEncinitas, United States · est. 1998Made in China

Californian watch and accessories brand, founded 1998, known for tide watches and Time Teller models rooted in surf and skate culture.

A man wearing a CASIO silver watch and a grey suit
#6

CASIO

$$ · Similar priceTokyo, Japan · est. 1946Made in China, Thailand +1 more

Japanese electronics company behind G-Shock, Baby-G and the F-91W, making digital and analogue watches alongside calculators and keyboards.

A close-up of an Invicta black watch
#8

Invicta

$$ · More premiumLa Chaux-de-Fonds, Switzerland · est. 1837Made in China

Invicta is a Swiss-founded, Florida-based watch brand known for oversized, low-priced dive and chronograph models such as the Pro Diver.

A man wearing a silver Swatch and a turtle-neck long-sleeve
#9

Swatch

$$ · Similar priceBiel, Switzerland · est. 1983

Swiss maker of affordable plastic and Bioceramic quartz watches, part of Swatch Group, known for graphic designs and cross-brand collaborations like the MoonSwatch.

A man wearing a Hamilton watch and a white long-sleeve
#10

Hamilton

$$$$ · More premiumLancaster, United States · est. 1892Made in USA

American-founded, Swiss-owned watchmaker in the Swatch Group, known for Khaki Field military watches, the asymmetric Ventura, and long-running Hollywood prop partnerships.

A man wearing a black MVMT watch
#11

MVMT

$$Los Angeles, United States · est. 2013Made in Asia

Los Angeles direct-to-consumer brand making minimalist quartz watches, sunglasses and jewelry, owned by Movado Group since 2018.

Why it's similar. Like Fossil, MVMT sells mid-priced quartz watches, sunglasses and jewelry, though its slim, uncluttered dials and interchangeable straps arrive direct-to-consumer at $100-200.

Also worth knowing

Accessories, eyewear and adjacent labels with the same sensibility as Fossil — a complement, not a substitute for the clothing.

A man wearing a designer Marc Jacobs white suit jacket and black pants
#16

Marc Jacobs

$$$ · More premiumNew York City, United States · est. 1984Made in Italy, China +6 more

New York label founded in 1984, known for The Tote Bag, Snapshot bags and theatrical runway shows; sold by LVMH in 2026 to a joint venture of WHP Global and G-III Apparel.

How we ranked these

Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Read the full methodology →

Common questions

What are the best alternatives to Fossil?

Timex, Citizen Watch and Seiko are the closest alternatives to Fossil on Disco, ranked from 11 brands compared on fit, price and aesthetic — skewing more premium (5 of 11).

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