Brand profile

Freenote Cloth

California heritage menswear label making US-sewn Japanese selvedge denim, western shirting and wool outerwear since 2013.

San Juan CapistranoOrigin
MenswearFocus
Workwear / HeritageStyle
$$$Price

4 brands like Freenote Cloth like Thorogood, Todd Snyder, Tecovas

A man wearing raw indigo Freenote Cloth selvedge denim jeans with a white tee and sneakersFreenote Cloth — CAYUCOS Dusty BrownFreenote Cloth — DAYTON SS Black Stripe

What to know about Freenote Cloth

Freenote Cloth is a men's Americana label founded in 2013 by brothers Matt and Andrew Brodrick, veterans of the surf, snow and skate industries, and headquartered in San Juan Capistrano, California. The line covers Japanese selvedge denim, western and flannel shirting, wool CPO overshirts, blanket-lined jackets, knitwear and footwear, cut and sewn in the United States. Fabrics come from Japanese and European mills, paired with custom hardware, rivets and Italian labels. Mainline pricing runs roughly $285 for jeans and $400 for wool outerwear. Sold direct-to-consumer plus specialty stockists internationally.

The pieces that define Freenote Cloth

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Modern Western Shirt

The snap-front western shirt — in denim, stonewash and plaid — is the cornerstone of Freenote's Americana shirting, extended through the Western Scout and Wilkes Western cuts.

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Wells & Benson Flannels

Heavy Japanese flannel plaid workshirts in the Wells and Benson patterns are the pieces Freenote is best known for each fall.

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Rios Selvedge Denim

Built from 14.5oz Kaihara Japanese selvedge, the Rios jean anchors the brand's US-made denim program.

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17 discounted31% typical markdown50% deepest markdown9 retailersSee all of today's deals →

Available atREVOLVR Menswear · Iron Shop Provisions · TENDREL · DeeCee style · Iron & Resin · Manready Mercantile · Redcast Heritage Co. · Franklin and Poe · Brooklyn Clothing Co.

How Freenote Cloth fits

Overall fit

true to size

Freenote Cloth is generally reported to fit true to size with a considered, slightly tailored American cut, though raw denim and slim shirts will change with wear and washing.

Tip: Order your usual size for most pieces; consider sizing up one on slim western shirts if you plan to layer or want more room.

true to sizetailored fitslim western shirtsdenim stretches with wear

Medium confidence · based on 8 sources

By category

CategoryRunsShapeSize advice
Jeans & denimtrue to sizeranges from slim tapered to relaxed straight by modelTake your true waist and expect raw selvedge to stretch about a half size after break-in.
Shirts & overshirtsslightly smallslim to regular western and flannel cutSize up if you are between sizes or want a roomier layering fit, as western shirts run trim through the chest.
Jacketstrue to sizeregular, some cut for layeringStick with your usual size; CPO and blanket-lined styles leave room for a shirt or knit underneath.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

If you like Freenote Cloth

A man wearing a pair of Thorogood workwear boots78% match

Thorogood

$$$Work bootsMerrill, United States

USA-made heritage work boots to pair with raw denim

What changes: Footwear only, industrial work-boot roots, lower price

A man wearing Tecovas dusty stampede color lakeside short sleeve button down68% match

Tecovas

$$$Western bootsAustin, United States

Western wardrobe from the boots up

What changes: Mexican-made boots and hats, not USA-sewn apparel

A woman wearing black vol.Ii show hoodie63% match

Unmarked

$$$Leather bootsLeón, Mexico

Handcrafted leather boots for raw-denim wardrobes

What changes: Footwear only, León-made, more contemporary shapes

Freenote Cloth fit questions

Does Freenote Cloth run big or small?

Freenote Cloth fits true to size. Order your usual size for most pieces; consider sizing up one on slim western shirts if you plan to layer or want more room. Freenote Cloth is generally reported to fit true to size with a considered, slightly tailored American cut, though raw denim and slim shirts will change with wear and washing.

How does Freenote Cloth fit?

Freenote Cloth is generally reported to fit true to size with a considered, slightly tailored American cut, though raw denim and slim shirts will change with wear and washing. Overall shape: regular to slim, tailored Americana.

How do Freenote Cloth jeans & denim fit?

Freenote Cloth jeans & denim fits true to size. Take your true waist and expect raw selvedge to stretch about a half size after break-in. Shape: ranges from slim tapered to relaxed straight by model.

How do Freenote Cloth shirts & overshirts fit?

Freenote Cloth shirts & overshirts fits slightly small. Size up if you are between sizes or want a roomier layering fit, as western shirts run trim through the chest. Shape: slim to regular western and flannel cut.

How do Freenote Cloth jackets fit?

Freenote Cloth jackets fits true to size. Stick with your usual size; CPO and blanket-lined styles leave room for a shirt or knit underneath. Shape: regular, some cut for layering.

Brand facts

Founded
2013
Origin
San Juan Capistrano, United States
Price
$$$
Typical prices
Shirts $250–$320 · Jeans $285–$321 · Trousers $280–$320
Focus
Menswear
Styles
Workwear / Heritage, Minimalist / Contemporary

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