78% matchToast Clothing
Slow-fashion natural fibres, muted neutral palette
What changes: Softer, more artisanal and homeware-inclusive than coat-led tailoring
Brand profile
Friends with Frank
Melbourne womenswear label founded in 2012 by Julia McCarthy, known for minimalist "forever coats," knitwear and slow-fashion wardrobe staples.
MelbourneOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$$Price
4 brands like Friends with Frank like Toast Clothing, HOPE, REMAIN BIRGER CHRISTENSEN →
What to know about Friends with Frank
Coats carry the whole label
The range starts with classically cut wool coats the founder calls "forever coats," with knitwear and neutral basics built around them rather than the reverse.
Womenswear, not menswear
Founded in Melbourne in 2012 by Julia McCarthy, who still runs it as creative director, the label designs for women only.
Slow production, premium cloth
Output is deliberately limited and trend-resistant, with spend going into fabric and longevity; sold direct online, via Australian stockists and a Richmond flagship.
If you like Friends with Frank
78% match
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71% matchREMAIN BIRGER CHRISTENSEN
Copenhagen outerwear focus with sharper fashion edge
What changes: Trend-driven and leather-heavy rather than timeless wool
67% matchSLVRLAKE
Logo-free, timeless womenswear built on premium fabric
What changes: Denim specialist, no outerwear or knitwear core
Brand facts
Friends with Frank is a Melbourne womenswear label founded in 2012 by Julia McCarthy, who still leads it as founder and creative director. Outerwear is the core: classically cut wool coats and other cover-ups McCarthy calls "forever coats," designed to be timeless rather than trend-driven, supported by knitwear and everyday wardrobe staples in a restrained, largely neutral palette. The label works to a slow-fashion model built on premium fabrications and longevity, selling direct online, through Australian stockists, and from a flagship store in Richmond, Melbourne.
- Founded
- 2012
- Origin
- Melbourne, Australia
- Made in
- Australia
- Price
- $$$
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Quiet luxury, Workwear / Heritage