Friends with Frank

Friends with Frank is a Melbourne womenswear label founded in 2012 by Julia McCarthy, who still leads it as founder and creative director. Outerwear is the core: classically cut wool coats and other cover-ups McCarthy calls "forever coats," designed to be timeless rather than trend-driven, supported by knitwear and everyday wardrobe staples in a restrained, largely neutral palette. The label works to a slow-fashion model built on premium fabrications and longevity, selling direct online, through Australian stockists, and from a flagship store in Richmond, Melbourne.