Brand profile

HOPE

Swedish label founded in Stockholm in 2001, known for gender-neutral tailoring and utility wear in clean silhouettes and muted palettes.

StockholmOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$$Price

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A woman wearing HOPE black nad midi dressHOPE — Black Relaxed Bootcut JeansHOPE — Gray Twig Sweater

What to know about HOPE

Hope is a Stockholm label founded in 2001 by Ann Ringstrand and Stefan Söderberg, who met at H&M's buying office; womenswear launched in 2002, menswear in 2005, and the first Hope store opened in Stockholm in 2006. Collections draw on tailoring and utility wear, with clean silhouettes, muted palettes and details like asymmetric pocket flaps, hidden closures and contrast stitching. Signature pieces include boxy blazers, wide trousers, shirting and outerwear, cut for shared, largely gender-neutral wardrobes and sold through Nordic stores and international retailers.

Known forTrousers & pantsOuterwear

The pieces that define HOPE

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Loose-Fit Trousers

Hope's wide, easy-cut trousers are the clearest expression of the label's tailoring-meets-utility, gender-neutral wardrobe.

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Criss Jeans

One of Hope's named denim fits, showing how the Stockholm label translates its clean, roomy silhouettes into everyday jeans.

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Wide-Fit Shirt

Boxy, relaxed shirting with hidden closures and quiet detailing is core Hope, season after season.

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How HOPE fits

Overall fit

slightly large

Hope's Scandinavian, largely gender-neutral cuts tend to run relaxed and boxy, so many shoppers find pieces roomier than expected.

Tip: Consider sizing down if you want a trimmer fit, as many pieces are cut generously and oversized.

boxyoversizedrelaxedwide-leggedsize down for a slimmer look

Medium confidence · based on 6 sources

By category

CategoryRunsShapeSize advice
Trousers & pantsruns largerelaxed to wideMany wide-leg styles run generous; size down or expect a voluminous silhouette.
Shirts & overshirtsslightly largeboxy, relaxedCut roomy through the body; size down if you prefer a fitted shirt.
Jacketsslightly largeboxy, structuredBlazers and outerwear are cut with room for layering; size down for a sharper fit.
T-shirts & graphic teesslightly largeboxy, relaxedRelaxed boxy cut; size down for a closer fit.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

If you like HOPE

A man wearing a Document blue button up and cardigan surrounded by button up shirts72% match

Document

$$$$Everyday basicsSeoul, South Korea

Pared-back staples with a subdued heritage-fabric palette

What changes: Smaller range, more workwear/denim focus

HOPE fit questions

Does HOPE run big or small?

HOPE fits slightly large. Consider sizing down if you want a trimmer fit, as many pieces are cut generously and oversized. Hope's Scandinavian, largely gender-neutral cuts tend to run relaxed and boxy, so many shoppers find pieces roomier than expected.

How does HOPE fit?

Hope's Scandinavian, largely gender-neutral cuts tend to run relaxed and boxy, so many shoppers find pieces roomier than expected. Overall shape: boxy and relaxed with clean, architectural lines.

How do HOPE trousers & pants fit?

HOPE trousers & pants runs large. Many wide-leg styles run generous; size down or expect a voluminous silhouette. Shape: relaxed to wide.

How do HOPE shirts & overshirts fit?

HOPE shirts & overshirts fits slightly large. Cut roomy through the body; size down if you prefer a fitted shirt. Shape: boxy, relaxed.

How do HOPE jackets fit?

HOPE jackets fits slightly large. Blazers and outerwear are cut with room for layering; size down for a sharper fit. Shape: boxy, structured.

Brand facts

Founded
2001
Origin
Stockholm, Sweden
Made in
Portugal, China, Turkey
Price
$$$
Typical prices
Trousers $321–$453
Focus
Unisex
Styles
Minimalist / Contemporary, Quiet luxury, Workwear / Heritage

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