HOPE

Hope is a Stockholm label founded in 2001 by Ann Ringstrand and Stefan Söderberg, who met at H&M's buying office; womenswear launched in 2002, menswear in 2005, and the first Hope store opened in Stockholm in 2006. Collections draw on tailoring and utility wear, with clean silhouettes, muted palettes and details like asymmetric pocket flaps, hidden closures and contrast stitching. Signature pieces include boxy blazers, wide trousers, shirting and outerwear, cut for shared, largely gender-neutral wardrobes and sold through Nordic stores and international retailers.