78% matchFancì Club
Handmade sheer corsetry with the same Y2K body focus
What changes: Going-out dressing rather than lingerie/swim core
Brand profile
Fruity Booty
London label making colourful lingerie, swimwear and ready-to-wear in limited drops from repurposed and sustainably sourced fabrics.
LondonOrigin
WomenswearFocus
Y2KStyle
$$Price
4 brands like Fruity Booty like Fancì Club, BINYA, For Love and Lemons →
What to know about Fruity Booty
Lingerie first, clothes second
The core is bras, briefs, thongs, bloomers and hosiery, with second-skin tops and slip dresses extending the same sheer, mesh and printed language into ready-to-wear.
Limited drops, repurposed fabric
Pieces arrive in small limited-edition runs cut from repurposed and sustainably sourced fabrics, so specific prints and styles are not restocked indefinitely.
Female-led and community-cast
Founded in 2017 by Hattie Tennant and Minna Bunting, now fronted by Tennant, with campaigns cast from its community, a Hai bridal collaboration and a 2025 New York pop-up.
How Fruity Booty fits
Overall fit
runs small
Pieces are generally described as small, stretchy and very close to the body, with a deliberately tight second-skin silhouette and a limited size range that can feel restrictive at the upper end.
Tip: Consider sizing up one if you are between sizes or want anything other than a skin-tight look, and check each drop's individual size chart since limited runs vary.
Low confidence · based on 3 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| T-shirts & graphic tees | runs small | second-skin, body-hugging mesh and jersey tops | Size up if you want any drape at all, as these tops are cut to cling. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Fruity Booty
78% match
73% matchBINYA
Mesh and cutout beachwear in the same body-con register
What changes: Swim-only, Mediterranean rather than print-led London
71% matchFor Love and Lemons
Lace lingerie plus RTW, but romantic instead of playful
What changes: Bigger US brand, higher price, less sustainability focus
68% matchSandy Liang
Indie girlhood aesthetic with cult drop-driven following
What changes: Outerwear and fleece, no lingerie or swim
Fruity Booty fit questions
Does Fruity Booty run big or small?
Fruity Booty runs small. Consider sizing up one if you are between sizes or want anything other than a skin-tight look, and check each drop's individual size chart since limited runs vary. Pieces are generally described as small, stretchy and very close to the body, with a deliberately tight second-skin silhouette and a limited size range that can feel restrictive at the upper end.
How does Fruity Booty fit?
Pieces are generally described as small, stretchy and very close to the body, with a deliberately tight second-skin silhouette and a limited size range that can feel restrictive at the upper end. Overall shape: body-conscious, second-skin cut with high stretch.
How do Fruity Booty t-shirts & graphic tees fit?
Fruity Booty t-shirts & graphic tees runs small. Size up if you want any drape at all, as these tops are cut to cling. Shape: second-skin, body-hugging mesh and jersey tops.
Brand facts
Fruity Booty is a female-led London label founded in 2017 by Hattie Tennant and Minna Bunting, making lingerie, swimwear and ready-to-wear in limited-edition drops cut from repurposed and sustainably sourced fabrics. Signature pieces include wired and non-wired bras, briefs, thongs, bloomers, hosiery, second-skin tops and slip dresses in bright prints, sheers and mesh. Tennant fronts the brand today, running community-cast campaigns, a bridal line with a Hai collaboration, and a 2025 New York pop-up marking its push into the US market.
- Founded
- 2017
- Origin
- London, United Kingdom
- Made in
- Portugal
- Price
- $$
- Typical prices
- Swimwear $69–$95 · Socks underwear $44–$79 · T-shirts $95–$102
- Focus
- Womenswear
- Facts checked
- September 2026
- Styles
- Y2K, Streetwear, Minimalist / Contemporary