85% matchBrand profile
Good Worth & Co.
Independent Los Angeles streetwear and accessories label known for irreverent, vintage-inspired graphics, pins, jewelry and Playboy and Hustler collaborations.
Los AngelesOrigin
StreetwearStyle
$$Price
Similar to Pleasures Clothing, Alltimers, Diamond Supply Co. →
What to know about Good Worth & Co.
Grew out of one key charm
Matt Wenz launched the label in 2012 with a single "Best Wishes" key charm, and accessories — pins, jewelry, keychains — still sit alongside the tees and fleece.
Jokes and profanity do the work
Graphics lean on vintage-inspired design and tongue-in-cheek humor, often with swearing, rather than logo minimalism.
Collabs come from adult and rap history
Playboy, Hustler and Death Row Records partnerships place it in skate and streetwear boutiques like Bodega and Kingswell at accessible prices.
If you like Good Worth & Co.
85% match
78% matchAlltimers
Joke-driven cartoon graphics on tees, caps and oddball goods
74% matchDiamond Supply Co.
Founder-run LA skate label heavy on logo goods and hardware
72% matchCrooks & Castles
Same LA price tier, motif-heavy tees and hoodies
Keep exploring
Brand facts
Good Worth & Co. is an independent American streetwear label founded by product designer Matt Wenz, who worked in skate and streetwear for nearly a decade before launching the brand around a single "Best Wishes" key charm. It has since grown into a full lifestyle line of graphic tees, fleece, caps, pins, jewelry, keychains and home goods built on vintage-inspired design, tongue-in-cheek humor and occasional profanity. Collaborations include Playboy, Hustler and Death Row Records. Distribution runs through skate and streetwear boutiques such as Bodega, Kingswell and Iron & Resin.
- Founded
- 2012
- Origin
- Los Angeles, United States
- Price
- $$
- Facts checked
- August 2026
- Styles
- Streetwear, Skatewear
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