Brand profile

Good Worth & Co.

Independent Los Angeles streetwear and accessories label known for irreverent, vintage-inspired graphics, pins, jewelry and Playboy and Hustler collaborations.

Los AngelesOrigin
UnisexFocus
StreetwearStyle
$$Price

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A man in a white T-shirt pinning Good Worth & Co. design sketches to a studio corkboard

What to know about Good Worth & Co.

Grew out of one key charm

Matt Wenz launched the label in 2012 with a single "Best Wishes" key charm, and accessories — pins, jewelry, keychains — still sit alongside the tees and fleece.

Jokes and profanity do the work

Graphics lean on vintage-inspired design and tongue-in-cheek humor, often with swearing, rather than logo minimalism.

Collabs come from adult and rap history

Playboy, Hustler and Death Row Records partnerships place it in skate and streetwear boutiques like Bodega and Kingswell at accessible prices.

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Brand facts

Good Worth & Co. is an independent American streetwear label founded by product designer Matt Wenz, who worked in skate and streetwear for nearly a decade before launching the brand around a single "Best Wishes" key charm. It has since grown into a full lifestyle line of graphic tees, fleece, caps, pins, jewelry, keychains and home goods built on vintage-inspired design, tongue-in-cheek humor and occasional profanity. Collaborations include Playboy, Hustler and Death Row Records. Distribution runs through skate and streetwear boutiques such as Bodega, Kingswell and Iron & Resin.

Founded
2012
Origin
Los Angeles, United States
Price
$$
Focus
Unisex
Styles
Streetwear, Skatewear

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