If you're searching for brands like Diamond Supply Co., look no further than Stüssy, The Hundreds, and Primitive. All three brands capture the essence of streetwear culture, each with their unique spin while maintaining a focus on vibrant designs and relaxed fits. Stüssy brings a surf-inspired approach, The Hundreds emphasizes storytelling through graphic designs, and Primitive speaks directly to the skateboarding community with bold aesthetics. These comparisons highlight a range of styles and appeals within the streetwear genre, ensuring that fans of Diamond Supply Co. will have plenty of options to explore.
Stussy is an California-born clothing brand known for its streetwear and surf-inspired clothing. Stussy, with it's iconic logo, was one of the first streetwear brands and helped to establish the genre and popularize it.
Why it's similar. Both brands share a strong streetwear aesthetic and cultural roots in California.
The Hundreds is a LA-founded streetwear brand known for its streetwear-inspired clothing, which draw inspiration from Californian culture, including punk, skate, and surf.
Why it's similar. Both brands embrace the streetwear scene with bold graphics and a focus on Californian culture.
Warren Lotas is a clothing brand that is known for its unique and edgy designs. The brand is particularly popular for its graphic t-shirts and hoodies that feature bold and eye-catching prints.
Why it's similar. Warren Lotas closely aligns with Diamond Supply Co.'s style, fit, and use of bold graphics. Both brands focus heavily on streetwear and have similar price segments.
Lakai is a skateboarding footwear and apparel brand that is known for its high-quality and stylish skate shoes.
Why it's similar. Both Lakai and Diamond Supply Co. have strong skateboarding roots, similar silhouettes, materials, and pricing. Cultural positioning and target demographics overlap.
Primitive is a skateboarding-inspired clothing brand that is known for its bold graphics, unique prints, and streetwear aesthetic.
Why it's similar. Both brands are inspired by skate culture and offer bold graphics and relaxed fits.
Billionaire Boys Club is a clothing brand that is known for its unique and bold streetwear designs.
Why it's similar. Similarities in style, silhouette, and cultural positioning in the streetwear segment make Billionaire Boys Club a good comparison, especially in its use of colorful palettes and bold graphics.
Obey is a clothing brand known for its streetwear-inspired designs that often feature political and social commentary.
Why it's similar. Both brands specialize in streetwear with a strong cultural and artistic commentary.
Benny Gold is a clothing brand known for its simple and clean designs that incorporate bold graphics and typography. The brand is also recognized for its use of high-quality materials and attention to detail in its products.
Why it's similar. Both brands focus on streetwear with colorful designs and a relaxed silhouette.
Huf is an American skate brand known for its skateboarding and streetwear-inspired products, which feature bold graphics and a California-inspired aesthetic.
Why it's similar. Both brands share a skateboarding background and relaxed fits in their streetwear collections.
10 Deep is a streetwear brand that is known for its bold graphics, unique designs, and cultural references.
Why it's similar. Both brands focus on urban streetwear with unique graphics and boxy silhouettes.
Emerica is a skateboarding-inspired clothing brand that is known for its high-quality and durable footwear, apparel, and accessories.
Only NY, founded in 2007, has created a fun-loving and community-based NYC streetwear and skate brand. Their graphic-based approach to design brings forth the pulse of NYC in a colorful way.
Double-park Hong Kong is renowned for its curated selection of streetwear and urban fashion, catering to a youthful and trend-savvy audience.
Mishka is a streetwear brand that is known for its bold graphics and unique designs. The brand has a cult following and is popular among the skate and hip-hop communities.
Undefeated is a streetwear brand known for its bold and graphic designs that often feature military-inspired themes.
IZZUE Hong Kong is renowned for its edgy, urban streetwear that combines contemporary design with a distinctive East-meets-West aesthetic.
Adsum (which means “here” in Latin) has been developing a contemporary wardrobe of menswear classics since 2015. Their pieces are inspired by urban and rural life in the American Northeast and stand out in a low-key way.
Ksubi is an Australian fashion brand known for its rebellious and edgy aesthetic. Their collections often feature distressed denim, graphic tees, and bold accessories, all with a rock and roll vibe.
Animebae is a clothing brand that is known for its unique and colorful anime-inspired designs. Their collections feature vibrant graphics and bold prints that are perfect for those who love to express themselves through fashion.
Polar Skate Co. is a premium skateboard brand that offers apparel and accessories with a more minimalist aesthetic.
MKI MIYUKI ZOKU is a UK streetwear brand known for its contemporary, urban-inspired clothing. The brand's aesthetic is heavily influenced by Japanese streetwear, and often incorporates bold graphics and bright colors into its designs.
Bodega is a streetwear brand that is known for its unique and eclectic designs. The brand combines various cultural references and subcultures to create clothing that is both edgy and playful.
Alltimers is a New-York based streetwear company that is a mix of skate culture and sheer fun. From skateboard decks to hoodies expect illustrative designs that will put a smile on your face.
Quartersnacks is a NYC skateboard blog-turned-clothing brand known for their playful and irreverent designs.
Raised by Wolves was founded in 2008 with the mission of putting Canada on the global “streetwear” map.
Bronze 56k is a skateboard-inspired clothing brand known for their graphic-forward tees and accessories.
Ronnie Fieg, a legend amongst sneakerheads as a prominent footwear designer, founded Kith in 2012.
Brixton is a clothing brand that is known for its timeless and classic designs that are inspired by music, culture, and the people who wear them.
Publish Brand is known for its contemporary and versatile clothing that merges streetwear and high fashion. The brand offers a range of elevated basics and statement pieces with unique details and quality materials.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | Stüssy | 90% | Streetwear | Similar |
| 2 | The Hundreds | 88% | Streetwear | Similar |
| 3 | Warren Lotas | 88% | Streetwear | More premium |
| 4 | Lakai | 87% | Streetwear | Similar |
| 5 | Primitive | 85% | Streetwear | More premium |
| 6 | Billionaire Boys Club | 85% | Streetwear | More premium |
| 7 | Obey | 84% | Streetwear | Similar |
| 8 | Benny Gold | 82% | Streetwear | More premium |
| 9 | Huf | 81% | Streetwear | Similar |
| 10 | 10 Deep | 80% | Streetwear | Similar |
| 11 | emerica | — | Similar | |
| 12 | Only NY | — | Similar | |
| 13 | Double-park Hong Kong | — | More premium | |
| 14 | Mishka | — | More premium | |
| 15 | Undefeated | — | More premium | |
| 16 | IZZUE Hong Kong | — | More premium | |
| 17 | Adsum | — | Similar | |
| 18 | Ksubi | — | More premium | |
| 19 | Animebae | — | Similar | |
| 20 | Polar Skate Co. | — | More premium | |
| 21 | MKI Myuki | — | More premium | |
| 22 | Bodega | — | Similar | |
| 23 | Alltimers | — | Similar | |
| 24 | Quartersnacks | — | Similar | |
| 25 | Raised by Wolves | — | Similar | |
| 26 | Bronze 56k | — | Similar | |
| 27 | Kith | — | More premium | |
| 28 | Brixton | — | Similar | |
| 29 | Publish Brand | — | Similar |
Stüssy ranks as the top match at 90%, offering a strong streetwear aesthetic rooted in California, just like Diamond Supply Co, but with a surf culture twist.
Stüssy, The Hundreds, and Warren Lotas all offer similar styles in a similar price tier ($$), providing alternative choices without breaking the bank.
Stüssy emphasizes surf culture and has a slightly different style influence, but both brands offer high-quality, mid-range streetwear. "Better" depends on personal style preference.
Diamond Supply Co is celebrated for its bold designs in skate culture, offering iconic pieces like graphic tees and accessories that capture a vibrant, urban edge.
For budget-friendly options, consider brands like Lakai and Huf, which lie in the mid-range price segment ($$) and capture similar skate and streetwear vibes.