With its vibrant streetwear aesthetic, Diamond Supply Co brings together bold graphics and quality materials that resonate with a youthful spirit. Known for its skate culture roots, the brand's silhouettes often feature relaxed fits and striking designs, perfect for both the skate park and urban adventures alike. Whether it's a graphic tee or a cozy hoodie, each piece exudes a sense of effortless cool, making it a staple for those looking to express their individuality.

If you're drawn to this eclectic vibe, you’ll find kindred spirits in brands like Stussy, The Hundreds, Benny Gold, and Obey. Each of these labels mirrors Diamond Supply Co's distinctive style and craftsmanship, appealing to a community that celebrates creativity and self-expression. Explore our curated list to discover more brands that embody this captivating culture and elevate your wardrobe.

How We Rank Brands

Every brand in our lists earns a Similarity Score, showing how closely it aligns with the featured label. We evaluate each through four core pillars outside of certain intangible traits:

Style (40–50%): overall aesthetic and silhouette
Fit (20–30%): tailoring, proportion, and ease
Color (10–20%): tone and palette choices
Price (10–20%): accessibility and value

Think a brand feels off on our list below? We’d love your take [share feedback →]

Top Similar Brands

Brand
Similar (%)
Style
Price
Why Similar?
Stüssy
Match (%)
Style
$$
Why Similar?
The Hundreds
Match (%)
Style
$$
Why Similar?
Warren Lotas
Match (%)
Style
$$-$$$
Why Similar?
Lakai
Match (%)
Style
$$
Why Similar?
Primitive
Match (%)
Style
$$-$$$
Why Similar?
Billionaire Boys Club
Match (%)
Style
$$-$$$
Why Similar?
Obey
Match (%)
Style
$$
Why Similar?
Benny Gold
Match (%)
Style
$$-$$$
Why Similar?
Huf
Match (%)
Style
$$
Why Similar?
10 Deep
Match (%)
Style
$$
Why Similar?
Price
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
A women wearing a Stüssy green & black embroidered reversible jacket

Stüssy

Size Guide
$$
Med
$$ (Med)
Streetwear
Surf
Origin
Los Angeles, USA
Made in
Asia & North America
Founded
1980

Stussy is an California-born clothing brand known for its streetwear and surf-inspired clothing. Stussy, with it's iconic logo, was one of the first streetwear brands and helped to establish the genre and popularize it.

The Hundreds

Size Guide
$$
Med
$$ (Med)
Streetwear
Origin
Los Angeles, USA
Made in
Asia
Founded
2003

The Hundreds is a LA-founded streetwear brand known for its streetwear-inspired clothing, which draw inspiration from Californian culture, including punk, skate, and surf. Expect bold graphics, bright colors, and embroidery, as well as its collaborations with other brands and artists.

Warren Lotas

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Edgy
Streetwear
Origin
Los Angeles, United States
Made in
USA
Founded
2017
Warren Lotas is a clothing brand that is known for its unique and edgy designs. The brand is particularly popular for its graphic t-shirts and hoodies that feature bold and eye-catching prints.
$$
Med
$$ (Med)
Skateboarding
Streetwear
Origin
Los Angeles, United States
Made in
USA
Founded
1999
Lakai is a skateboarding footwear and apparel brand that is known for its high-quality and stylish skate shoes. The brand is also recognized for its team of professional skateboarders who collaborate with Lakai to create innovative and functional products.

Primitive

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Streetwear
Skateboarding
Origin
Los Angeles, United States
Made in
USA
Founded
2014
Primitive is a skateboarding-inspired clothing brand that is known for its bold graphics, unique prints, and streetwear aesthetic. The brand offers a wide range of apparel, including t-shirts, hoodies, jackets, and accessories, all designed with the skate culture in mind.

Billionaire Boys Club

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Streetwear
Graphic-forward
Origin
New York City, United States
Made in
Asia
Founded
2005
Billionaire Boys Club is a clothing brand that is known for its unique and bold streetwear designs. The brand is recognized for its use of vibrant colors, graphic prints, and playful motifs, making it a favorite among fashion enthusiasts and urban trendsetters.
$$
Med
$$ (Med)
No items found.
Origin
Los Angeles, USA
Made in
Asia
Founded
1989
Obey is a clothing brand known for its streetwear-inspired designs that often feature political and social commentary.

Benny Gold

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Streetwear
Graphic-forward
Origin
San Francisco, United States
Made in
Asia
Founded
2001
Benny Gold is a clothing brand known for its simple and clean designs that incorporate bold graphics and typography. The brand is also recognized for its use of high-quality materials and attention to detail in its products.
$$
Med
$$ (Med)
Skateboarding
Origin
San Francisco, USA
Made in
China
Founded
2002

Huf is an American skate brand known for its skateboarding and streetwear-inspired products, which feature bold graphics and a California-inspired aesthetic. The brand's footwear is especially popular among skaters, while its apparel and accessories are sought after by streetwear fans.

10 Deep

Size Guide
$$
Med
$$ (Med)
Streetwear
Urban
Origin
New York City, USA
Made in
Asia
Founded
1995
10 Deep is a streetwear brand that is known for its bold graphics, unique designs, and cultural references. The brand offers a wide range of apparel and accessories, including t-shirts, hoodies, jackets, hats, and more, that appeal to the fashion-conscious and style-savvy youth.

emerica

Size Guide
$$
Med
$$ (Med)
Streetwear
Skateboarding
Origin
San Clemente, United States
Made in
USA
Founded
1996
Emerica is a skateboarding-inspired clothing brand that is known for its high-quality and durable footwear, apparel, and accessories. The brand is popular among skateboarders and streetwear enthusiasts for its unique designs, comfort, and functionality.

Only NY

Size Guide
$$
Med
$$ (Med)
Streetwear
Skateboarding
Origin
NYC, USA
Made in
China
Founded
2007

Only NY, founded in 2007, has created a fun-loving and community-based NYC streetwear and skate brand. Their graphic-based approach to design brings forth the pulse of NYC in a colorful way. You'll find a wide range of street, sport, and outdoor apparel and accessories. Discover more brands like Only NY here.

Double-park Hong Kong

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Streetwear
Edgy
Origin
Hong Kong, China
Made in
China, Hong Kong
Founded
1991
Double-park Hong Kong is renowned for its curated selection of streetwear and urban fashion, catering to a youthful and trend-savvy audience. The brand stands out for its exclusive collaborations with popular international labels and its vibrant, contemporary retail spaces.
$$-$$$
Med-High
$$-$$$ (Med-High)
No items found.
Origin
Seattle, United States
Made in
Asia
Founded
2003
Mishka is a streetwear brand that is known for its bold graphics and unique designs. The brand has a cult following and is popular among the skate and hip-hop communities.

Undefeated

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Streetwear
Athletic
Origin
Chicago, United States
Made in
USA
Founded
2002
Undefeated is a streetwear brand known for its bold and graphic designs that often feature military-inspired themes. The brand has a strong focus on sportswear and athletic apparel, with a range of hoodies, t-shirts, and sneakers that are popular among both fashion enthusiasts and athletes.

IZZUE Hong Kong

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Edgy
Streetwear
Origin
Hong Kong, China
Made in
China
Founded
1999
IZZUE Hong Kong is renowned for its edgy, urban streetwear that combines contemporary design with a distinctive East-meets-West aesthetic. The brand often features bold graphics and innovative cuts, making it a favorite among fashion-forward individuals seeking unique, statement pieces.
$$
Med
$$ (Med)
Streetwear
Skateboarding
Origin
Brooklyn, USA
Made in
Various
Founded
2015

Adsum (which means “here” in Latin) has been developing a contemporary wardrobe of menswear classics since 2015. Their pieces are inspired by urban and rural life in the American Northeast and stand out in a low-key way. For an technically sophisticated and laidback brand, look no further than Adsum.

A women wearing a Ksubi indigo affinity denim trench coat
$$-$$$
Med-High
$$-$$$ (Med-High)
Edgy
Streetwear
Origin
Sydney, Australia
Made in
Asia
Founded
2000
Ksubi is an Australian fashion brand known for its rebellious and edgy aesthetic. Their collections often feature distressed denim, graphic tees, and bold accessories, all with a rock and roll vibe.

Animebae

Size Guide
$$
Med
$$ (Med)
Kawaii
Streetwear
Origin
Tokyo, Japan
Made in
Asia
Founded
2018
Animebae is a clothing brand that is known for its unique and colorful anime-inspired designs. Their collections feature vibrant graphics and bold prints that are perfect for those who love to express themselves through fashion.

Polar Skate Co.

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Minimalist
Skateboarding
Origin
Malmö, Sweden
Made in
Europe
Founded
2011

Polar Skate Co. is a premium skateboard brand that offers apparel and accessories with a more minimalist aesthetic.

MKI Myuki

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Technical
Streetwear
Origin
London, United Kingdom
Made in
China
Founded
2010

MKI MIYUKI ZOKU is a UK streetwear brand known for its contemporary, urban-inspired clothing. The brand's aesthetic is heavily influenced by Japanese streetwear, and often incorporates bold graphics and bright colors into its designs. Expect to see high-quality, technical fabrics and a focus on functionality and comfort.

$$
Med
$$ (Med)
Streetwear
Urban
Origin
New York City, USA
Made in
USA
Founded
2012
Bodega is a streetwear brand that is known for its unique and eclectic designs. The brand combines various cultural references and subcultures to create clothing that is both edgy and playful.

Alltimers

Size Guide
$$
Med
$$ (Med)
Streetwear
Skateboarding
Origin
New York City, USA
Made in
China & USA
Founded
2013

Alltimers is a New-York based streetwear company that is a mix of skate culture and sheer fun. From skateboard decks to hoodies expect illustrative designs that will put a smile on your face.

Quartersnacks

Size Guide
$-$$
Low-Med
$-$$ (Low-Med)
Skateboarding
Graphic-forward
Origin
New York City, USA
Made in
United States
Founded
2005

Quartersnacks is a NYC skateboard blog-turned-clothing brand known for their playful and irreverent designs.

Raised by Wolves

Size Guide
$$
Med
$$ (Med)
Streetwear
Origin
Ottawa, Canada
Made in
Canada
Founded
2008

Raised by Wolves was founded in 2008 with the mission of putting Canada on the global “streetwear” map. The company quickly established itself as a brand known for high-quality Canadian-made apparel, stunning visuals, and strong community support. Over the past 14 years, RBW has expanded to become one of Canada’s most globally recognized, youth-focused brands. With 14 years of quality-driven product and bar-setting campaigns, RBW has cemented a bold perspective that resonates around the globe.

$$-$$$
Med-High
$$-$$$ (Med-High)
No items found.
Origin
Seattle, United States
Made in
Asia
Founded
2003
Mishka is a streetwear brand that is known for its bold graphics and unique designs. The brand has a cult following and is popular among the skate and hip-hop communities.

Bronze 56k

Size Guide
$$
Med
$$ (Med)
Streetwear
Origin
New York City, USA
Made in
United States
Founded
2012

Bronze 56k is a skateboard-inspired clothing brand known for their graphic-forward tees and accessories.

$$$
High
$$$ (High)
Streetwear
Origin
Queens, USA
Made in
China
Founded
2011

Ronnie Fieg, a legend amongst sneakerheads as a prominent footwear designer, founded Kith in 2012. Fieg has over 20 years of hands-on experience in the footwear industry and was able to build Kith as an extension of his mind, seeking to transform the fashion industry one shoe at a time. He has since built one of the most sought after streetwear brands that blends contemporary design with a more urban aesthetic.

Brixton

Size Guide
$$
Med
$$ (Med)
Sophisticated
Minimalist
Origin
Brixton, England
Made in
Asia.
Founded
2004
Brixton is a clothing brand that is known for its timeless and classic designs that are inspired by music, culture, and the people who wear them. Their collections include hats, jackets, pants, and shirts that are made with high-quality materials and are designed to last.

Publish Brand

Size Guide
$$
Med
$$ (Med)
Modern
Streetwear
Origin
Costa Mesa, United States
Made in
Asia
Founded
2010
Publish Brand is known for its contemporary and versatile clothing that merges streetwear and high fashion. The brand offers a range of elevated basics and statement pieces with unique details and quality materials.

23 Brands like Diamond Supply Co

Get the best streetwear sales — weekly.

A curated list of real discounts from SSENSE, END., Mr Porter & more. No spam.

You’re in. Thanks for subscribing!
Something went wrong! Please try again
{"pillar":"Diamond Supply Co","rows":[{"name":"Stüssy","score":90,"style":"Streetwear","price":"Med","whySimilar":"Both brands share a strong streetwear aesthetic and cultural roots in California."},{"name":"The Hundreds","score":88,"style":"Streetwear","price":"Med","whySimilar":"Both brands embrace the streetwear scene with bold graphics and a focus on Californian culture."},{"name":"Warren Lotas","score":88,"style":"Streetwear","price":"Med-High","whySimilar":"Warren Lotas closely aligns with Diamond Supply Co.'s style, fit, and use of bold graphics. Both brands focus heavily on streetwear and have similar price segments."},{"name":"Lakai","score":87,"style":"Streetwear","price":"Med","whySimilar":"Both Lakai and Diamond Supply Co. have strong skateboarding roots, similar silhouettes, materials, and pricing. Cultural positioning and target demographics overlap."},{"name":"Primitive","score":85,"style":"Streetwear","price":"Med-High","whySimilar":"Both brands are inspired by skate culture and offer bold graphics and relaxed fits."},{"name":"Billionaire Boys Club","score":85,"style":"Streetwear","price":"Med-High","whySimilar":"Similarities in style, silhouette, and cultural positioning in the streetwear segment make Billionaire Boys Club a good comparison, especially in its use of colorful palettes and bold graphics."},{"name":"Obey","score":84,"style":"Streetwear","price":"Med","whySimilar":"Both brands specialize in streetwear with a strong cultural and artistic commentary."},{"name":"Benny Gold","score":82,"style":"Streetwear","price":"Med-High","whySimilar":"Both brands focus on streetwear with colorful designs and a relaxed silhouette."},{"name":"Huf","score":81,"style":"Streetwear","price":"Med","whySimilar":"Both brands share a skateboarding background and relaxed fits in their streetwear collections."},{"name":"10 Deep","score":80,"style":"Streetwear","price":"Med","whySimilar":"Both brands focus on urban streetwear with unique graphics and boxy silhouettes."}]}

Frequently Asked Questions

What brand is most similar to Diamond Supply Co?

Stüssy ranks as the top match at 90%, offering a strong streetwear aesthetic rooted in California, just like Diamond Supply Co, but with a surf culture twist.

Cheaper alternatives to Diamond Supply Co?

Stüssy, The Hundreds, and Warren Lotas all offer similar styles in a similar price tier ($$), providing alternative choices without breaking the bank.

Is Stüssy better than Diamond Supply Co?

Stüssy emphasizes surf culture and has a slightly different style influence, but both brands offer high-quality, mid-range streetwear. "Better" depends on personal style preference.

What is Diamond Supply Co known for?

Diamond Supply Co is celebrated for its bold designs in skate culture, offering iconic pieces like graphic tees and accessories that capture a vibrant, urban edge.

Brands like Diamond Supply Co but more affordable?

For budget-friendly options, consider brands like Lakai and Huf, which lie in the mid-range price segment ($$) and capture similar skate and streetwear vibes.

Love brands like Diamond Supply Co? You might also enjoy our guides to other labels in a similar style. We update regularly with new drops, so check back soon.

FAQ

No items found.
View all