88% matchQuartersnacks
City skate blog turned deck-and-tee label, NYC edition
What changes: Wry humor graphics over hill-bomb filmmaking; no video legacy
Brand profile
GX1000
San Francisco skate brand built around Ryan Garshell's hill-bomb video series, selling decks, graphic tees and hoodies alongside its films.
San FranciscoOrigin
UnisexFocus
SkatewearStyle
$$Price
4 brands like GX1000 like Quartersnacks, Thrasher, Passport Skateboards →
What to know about GX1000
The videos came before the clothes
Ryan Garshell started it in 2008 as a skate video series shot on a Sony VX-1000; decks and apparel came later, so the graphics trail the footage.
Cut to 1990s skate proportions
Tees, logo hoodies, work jackets and caps are built on loose 90s skate patterns rather than contemporary slim fits.
Bay Area hill bombs, documented
The label's reputation rests on filming steep San Francisco downhill runs and raw street skating, and SFMOMA has programmed its films.
If you like GX1000
88% match
85% matchThrasher
Same SF street-skate roots, media-first, Flame logo staples
What changes: Magazine institution with mass distribution, not a small indie
80% matchPassport Skateboards
Skater-owned decks plus illustrative apparel, local scene focus
What changes: Sydney art-school illustration; more cut-and-sew workwear pieces
74% matchToy Machine
Artist-founder skate brand with hand-drawn 90s graphics
What changes: Longer-running board company, cartoon-led rather than video-led
Brand facts
GX1000 is an independent San Francisco skate label founded in 2008 by filmmaker Ryan Garshell, who named it after his initials and the Sony VX-1000 camera he shot on as an in-house filmer for Thrasher. It began as a video series documenting steep hill bombs and raw Bay Area street skating, then expanded into decks and apparel: graphic tees, logo hoodies, work jackets and caps built on 1990s skate cuts. SFMOMA has programmed its films, including the tribute screening "Right Here for Pablo."
- Founded
- 2008
- Origin
- San Francisco, United States
- Made in
- USA
- Price
- $$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Skatewear, Streetwear