San Francisco's streetwear scene mirrors the city's eclectic and progressive vibe, blending tech-savvy innovation with countercultural influences. From the iconic skate and surf culture of the Bay Area to the vibrant arts and music scene, San Francisco's streetwear reflects a diverse range of inspirations. Home to both established brands and emerging designers, the city fosters a spirit of creativity and individuality, with streetwear enthusiasts embracing bold graphics, sustainable fashion, and a laid-back West Coast aesthetic.

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Med
$$ (Med)
Skateboarding
Origin
San Francisco, USA
Made in
China
Founded
2002

Huf is an American skate brand known for its skateboarding and streetwear-inspired products, which feature bold graphics and a California-inspired aesthetic. The brand's footwear is especially popular among skaters, while its apparel and accessories are sought after by streetwear fans.

Benny Gold

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$$-$$$
Med-High
$$-$$$ (Med-High)
Streetwear
Graphic-forward
Origin
San Francisco, United States
Made in
Asia
Founded
2001
Benny Gold is a clothing brand known for its simple and clean designs that incorporate bold graphics and typography. The brand is also recognized for its use of high-quality materials and attention to detail in its products.

Breezy Excursion

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Med
$$ (Med)
Streetwear
Urban
Origin
San Jose, United States
Made in
USA
Founded
2009
Breezy Excursion is a clothing brand renowned for its unique blend of streetwear and high-fashion aesthetics. It is recognized for its bold graphics, innovative designs, and its commitment to quality and individuality.

Black Scale

Size Guide
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Med
$$ (Med)
Edgy
Streetwear
Origin
San Francisco, United States
Made in
Asia
Founded
2007
Black Scale is a streetwear brand that is known for its dark and edgy aesthetic. Their clothing often features bold graphics and religious iconography, and their collections are heavily influenced by music and art.

Hella Original

Size Guide
$
Low
$ (Low)
Edgy
Streetwear
Origin
Oakland, California
Made in
Europe
Founded
1899
Hella Original is a streetwear brand renowned for its unique, vibrant designs that reflect the diverse culture of its San Francisco roots. The brand stands out for its blend of high-quality materials and bold graphics, offering a fresh perspective on contemporary urban fashion.

Upper Playground

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Low
$ (Low)
Artistic
Streetwear
Origin
San Francisco, United States
Made in
USA
Founded
1999
Upper Playground is renowned for its innovative streetwear, blending urban culture with artistic expression. The brand is distinguished by its collaborations with local artists, offering unique, edgy designs that resonate with contemporary youth culture.

True SF

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Low
$ (Low)
Affordable
Minimalist
Origin
San Francisco, United States
Made in
USA
Founded
2017
True SF, based in San Francisco, is renowned for its urban streetwear that blends contemporary style with classic comfort. The brand's unique offerings include graphic tees, hoodies, and accessories, all reflecting the vibrant and dynamic culture of the city.

Petals and Peacocks

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Bold
Streetwear
Origin
Oakland, California
Made in
Asia
Founded
2011
Petals and Peacocks is renowned for its bold, edgy streetwear that challenges the norm with its unique designs and outspoken graphics. This family-owned brand is recognized for its commitment to authenticity, infusing each piece with a rebellious spirit that resonates with the modern generation.

The 8 Best San Francisco Streetwear Brands

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