{"pillar":"Cotton On","rows":[{"name":"Easy Clothes","score":85,"style":"Contemporary","price":"Low-Med","whySimilar":"Shares a strong alignment in style, silhouette, fit, and materials, along with a budget-friendly price segment."},{"name":"Uniqlo","score":83,"style":"Minimalist","price":"Low - Med","whySimilar":"Both brands focus on contemporary styles and comfortable basics at accessible prices."},{"name":"H&M","score":80,"style":"Contemporary","price":"Low-Med","whySimilar":"H&M and Cotton On both offer trendy, affordable clothing for a wide demographic."},{"name":"True Classic","score":80,"style":"Contemporary","price":"Low","whySimilar":"Both brands offer Cotton/Jersey basics at a budget-friendly price and maintain a neutral palette and relaxed fit."},{"name":"Forever 21","score":78,"style":"Contemporary","price":"Low","whySimilar":"Both brands provide trendy, budget-friendly fashion geared towards young consumers."},{"name":"Uniqlo Kids","score":78,"style":"Contemporary","price":"Low","whySimilar":"Aligns in style, fit, palette, and materials, with a focus on budget-friendly essentials."},{"name":"Wynn Hamlyn","score":75,"style":"Contemporary","price":"Low","whySimilar":"Matches in style, silhouette, and materials, operating within a budget segment."},{"name":"Digits238","score":70,"style":"Contemporary","price":"Low","whySimilar":"Shares a relaxed, budget-friendly approach and focus on contemporary style and sustainable materials."},{"name":"Topman","score":67,"style":"Contemporary","price":"Low","whySimilar":"Topman, like Cotton On, focuses on trendy and affordable clothing options."},{"name":"Urban Outfitters","score":65,"style":"Contemporary","price":"Med-High","whySimilar":"Urban Outfitters shares a contemporary style and casual vibe with Cotton On."}]}