Brand profile

Harago

Jaipur menswear label using hand embroidery, block printing and handloom textiles from Indian artisans in relaxed contemporary shirting and separates.

JaipurOrigin
MenswearFocus
Workwear / HeritageStyle
$$$$Price

4 brands like Harago like Kiriko, Serapis, Olow →

A man wearing Harago burgundy embroidered shirt

What to know about Harago

Indian craft on Western casualwear

Camp-collar shirts, boxy overshirts and wide trousers are built around hand embroidery, block printing and handloom weaving, often drawing on vintage and archival fabrics.

Rural artisan groups do the work

Production is spread across artisan clusters in states including Gujarat, West Bengal and Madhya Pradesh, which is where the high price tier comes from.

Young label, global shelf space

Founded in Jaipur in 2019 by Harsh Agarwal, it already sells through SSENSE, Saks Fifth Avenue and Canoe Club, with a visibility jump after Harry Styles wore its embroidered shorts.

The pieces that define Harago

Appliqué Pieces

Hand-appliquéd vests and tops are the clearest expression of Harago's artisan-led embroidery work, the craft that put the label on the map.

Explore appliqué pieces →

Double Stitch Trousers

Harago's wide, relaxed trousers in handloom cloth carry the brand's signature visible stitching and easy Jaipur-made cut.

Explore Double Stitch →

How Harago fits

Overall fit

runs large

Harago pieces are generally described as deliberately oversized and boxy, with hand-finished, handloom fabrics that can vary slightly piece to piece, so the same nominal size can feel roomier than mainstream labels.

Tip: Most shoppers do best taking one size down from their usual if they want anything close to a regular fit, and staying true to size only if they specifically want the intended oversized drape.

boxyoversized by designsize downwide leghandmade variance

Medium confidence · based on 7 sources

By category

CategoryRunsShapeSize advice
Jacketsruns largerelaxed overshirt-style outerwear with generous armholesTake your usual size if you plan to layer knitwear underneath, otherwise consider going down one.
Shirts & overshirtsruns largeboxy camp-collar cut with dropped shoulders and a wide chestSize down if you want a normal fit; keep your usual size for the intended loose, drapey look.
T-shirts & graphic teesslightly largerelaxed, slightly boxy bodyTrue to size works for most, though those wanting a closer fit often go down one.
Trousers & pantsruns largeloose, wide-leg cuts often with drawstring or elasticated waistsStick to your usual waist since drawstrings absorb slack, but expect a much wider leg than standard trousers.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

If you like Harago

A woman wearing Kiriko ennichi shirt, dabo, white86% match

Kiriko

$$$Craft textilesPortland, United States

Vintage indigo textiles cut into small-batch shirting

What changes: Japanese boro/kasuri sourcing rather than Indian handloom; more scarves and accessories

A woman wearing Serapis blue & khaki open back midi dress77% match

Serapis

$$$Artisanal casualwearAthens, Greece

Regional craft and silk weaving reworked as art-led casualwear

What changes: Greek maritime workwear codes, more graphic/conceptual than embroidery-led

A man wearing Olow oversized black different tee shirt68% match

Olow

$$Printed workwearMontreuil, France

Print- and illustration-driven relaxed workwear shapes

What changes: European factory production, lower price, no handcraft narrative

A woman wearing black vol.Ii show hoodie64% match

Unmarked

$$$Handmade bootsLeón, Mexico

Hand-built product from a traditional craft cluster

What changes: Footwear only, leather rather than textile craft

Harago fit questions

Does Harago run big or small?

Harago runs large. Most shoppers do best taking one size down from their usual if they want anything close to a regular fit, and staying true to size only if they specifically want the intended oversized drape. Harago pieces are generally described as deliberately oversized and boxy, with hand-finished, handloom fabrics that can vary slightly piece to piece, so the same nominal size can feel roomier than mainstream labels.

How does Harago fit?

Harago pieces are generally described as deliberately oversized and boxy, with hand-finished, handloom fabrics that can vary slightly piece to piece, so the same nominal size can feel roomier than mainstream labels. Overall shape: boxy and relaxed, cut generously through the chest and body.

How do Harago jackets fit?

Harago jackets runs large. Take your usual size if you plan to layer knitwear underneath, otherwise consider going down one. Shape: relaxed overshirt-style outerwear with generous armholes.

How do Harago shirts & overshirts fit?

Harago shirts & overshirts runs large. Size down if you want a normal fit; keep your usual size for the intended loose, drapey look. Shape: boxy camp-collar cut with dropped shoulders and a wide chest.

How do Harago t-shirts & graphic tees fit?

Harago t-shirts & graphic tees fits slightly large. True to size works for most, though those wanting a closer fit often go down one. Shape: relaxed, slightly boxy body.

Brand facts

Harago is a Jaipur menswear label founded in 2019 by Harsh Agarwal, who named it after his own initials. The brand builds casual pieces — camp-collar shirts, boxy overshirts, wide trousers and shorts — around Indian craft techniques such as hand embroidery, block printing and handloom weaving, often referencing vintage and archival fabrics. Production runs through rural artisan groups across states including Gujarat, West Bengal and Madhya Pradesh. It sells wholesale worldwide through SSENSE, Saks Fifth Avenue and Canoe Club; Harry Styles wearing its embroidered shorts in 2021 raised its profile, and Agarwal was named to Forbes 30 Under 30.

Founded
2019
Origin
Jaipur, India
Made in
India
Price
$$$$
Focus
Menswear
Facts checked
August 2026
Styles
Workwear / Heritage, Minimalist / Contemporary, Streetwear

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