84% matchSerapis
Artist-collective take on maritime workwear, print-led
What changes: Higher price and more conceptual, art-object framing
Brand profile
Independent French label making unisex, artist-illustrated workwear and vintage-leaning basics, produced in Portugal and France with organic and recycled fabrics.
4 brands like Olow like Serapis, Banks Journal, Fairly Normal →

Each season is built around a theme and developed with invited illustrators, painters and graphic artists, which is why the printed tees and sweats change so much year to year.
The range is unisex and leans on workwear references: overshirts, wide trousers, caps and bucket hats alongside the graphic jersey it is best known for.
Production runs through small family factories in Portugal and craft workshops in France, using organic cotton and recycled fibres including Seaqual marine-plastic polyester.
84% matchArtist-collective take on maritime workwear, print-led
What changes: Higher price and more conceptual, art-object framing
71% matchSurf-rooted graphic tees and sweats with artist collabs
What changes: Beach/surf lifestyle rather than French vintage workwear; defunct
70% matchPortugal-adjacent organic casualwear, surf leaning
What changes: Cleaner, less illustrated; no workwear cuts
68% matchMilitary and workwear staples in relaxed proportions
What changes: Korean prep influence, little artist-print content
Olow is an independent French label founded in 2006 by childhood friends Mathieu Sorosina and Valentin Porcher, now operating workshop-boutiques in Paris and Nantes. The unisex wardrobe draws on vintage and workwear references: printed tees and sweats, overshirts, wide trousers, caps and bucket hats. Two annual collections are built around a theme and developed with invited illustrators, painters and graphic artists. Production runs through small family factories in Portugal and craft workshops in France, using organic cotton and recycled fibres including Seaqual marine-plastic polyester.