Hard Jewelry​

Hard Jewelry is an independent jewelry and apparel label founded in 2017 by William Velazquez, who started it from a basement in Ogden, Utah and later brought family and friends into the business. It sells stainless steel and solid .925 sterling silver chains, rings, bracelets and pendants in a graphic goth-street register, positioned as an accessible alternative to heavier silver houses. The range extends into apparel and skate goods, including varsity jackets, chain-link windbreakers and a branded skateboard deck. The company remains founder-owned with roughly 11-50 employees.