82% matchVITALY
Chunkier recycled-steel take on streetwear jewelry
What changes: Stainless steel and genderless positioning rather than hallmarked silver
Brand profile
Serge DeNimes
London men's jewellery brand founded in 2011 by Oliver Proudlock, making hallmarked 925 sterling silver rings, chains and pendants.
LondonOrigin
MenswearFocus
StreetwearStyle
$$Price
4 brands like Serge DeNimes like VITALY, Numbering, Hard Jewelry →
What to know about Serge DeNimes
Started as clothing, pivoted to jewellery
Founded in 2011 by Oliver Proudlock with seasonal apparel and accessories, the label switched to jewellery in 2017 and now builds around rings, signets, chains and pendants.
Hallmarked silver at accessible prices
Everything is 925 sterling silver or gold vermeil, hallmarked at the Goldsmiths' Assay Office, which is more assurance than most jewellery in this price bracket carries.
Collections built on stated themes
Ranges like Nu Historic, Modern Rodeo and Hidden City pull from art movements, space exploration and Americana, so pieces read as designed sets rather than generic silver.
If you like Serge DeNimes
82% match
78% matchNumbering
Quieter, more minimal sterling silver stacking pieces
What changes: Korean minimalism, no Americana or art-movement storytelling
70% matchHard Jewelry
Cheaper goth-street chains in steel and silver
What changes: Lower price, heavier metal aesthetic, no assay hallmarking
62% matchJustine Clenquet
Parisian glam-punk chokers in plated brass
What changes: Plated not solid silver, skews womenswear and more fashion-led
Brand facts
Serge DeNimes is a London men's jewellery label founded in 2011 by Oliver Proudlock, who remains founder and creative director. It began with seasonal apparel and accessories before pivoting to jewellery in 2017. The range covers rings, signets, chains, pendants, bracelets and earrings in 925 sterling silver and gold vermeil, hallmarked at the Goldsmiths' Assay Office. Collections draw on art movements, space exploration and Americana, including Nu Historic, Modern Rodeo and Hidden City. Stockists include Selfridges, Liberty, END., Urban Outfitters and Nordstrom. The company remains self-funded.
- Founded
- 2011
- Origin
- London, United Kingdom
- Made in
- Europe
- Price
- $$
- Focus
- Menswear
- Facts checked
- August 2026
- Styles
- Streetwear, Minimalist / Contemporary, Punk / Grunge / Goth