Serge DeNimes

Serge DeNimes is a London men's jewellery label founded in 2011 by Oliver Proudlock, who remains founder and creative director. It began with seasonal apparel and accessories before pivoting to jewellery in 2017. The range covers rings, signets, chains, pendants, bracelets and earrings in 925 sterling silver and gold vermeil, hallmarked at the Goldsmiths' Assay Office. Collections draw on art movements, space exploration and Americana, including Nu Historic, Modern Rodeo and Hidden City. Stockists include Selfridges, Liberty, END., Urban Outfitters and Nordstrom. The company remains self-funded.