65% matchThirdLove
Fit-quiz DTC intimates built on half-size precision
What changes: Bra-focused, no shapewear or hosiery
Brand profile
London direct-to-consumer label making seamless engineered tights, shapewear and underwear built around fit and comfort rather than decoration.
4 brands like Heist Studios like ThirdLove, Honeylove, Skims →

Its name was built on seamless 3D-knitted tights: roughly 5,000 thread count, a wide non-digging waistband and one continuous seam ending at the base of the foot.
Hosiery, shapewear and underwear are designed around how they sit on the body rather than patterns or trim, across sheer and opaque deniers and nude shades.
A London direct-to-consumer label founded in 2015, selling mostly online, which keeps its technical hosiery and sculpting pieces in the lower-mid price bracket.
65% matchFit-quiz DTC intimates built on half-size precision
What changes: Bra-focused, no shapewear or hosiery
84% matchEngineering-led sculpting bodysuits, fit before frills
What changes: Boning and structure rather than seamless knit hosiery
80% matchShade- and size-inclusive second-skin shaping basics
What changes: Celebrity-driven, far broader range including apparel
76% matchThe shapewear incumbent, wider retail footprint
What changes: Wholesale-heavy legacy brand, less fit-engineering story
Heist Studios is a London direct-to-consumer label making hosiery, shapewear and underwear engineered around fit rather than decoration. Founded in 2015 by Toby Darbyshire and Edzard van der Wyck, who left in 2017 to start Sheep Inc, it built its name on seamless 3D-knitted tights with a roughly 5,000 thread count, a wide non-digging waistband and one continuous seam ending at the base of the foot. The range now covers sheer and opaque deniers, nude shades, sculpting shorts and bodies, and everyday underwear, sold mostly online.