88% matchSkims
Founder-led shapewear-to-loungewear empire, shade-inclusive
What changes: Younger celebrity-driven marketing and broader apparel push
Brand profile
Spanx
Atlanta shapewear brand founded by Sara Blakely in 2000, now spanning bras, denim, leggings and loungewear; Blackstone holds a majority stake.
AtlantaOrigin
WomenswearFocus
Athleisure / SportswearStyle
$$Price
4 brands like Spanx like Skims, Honeylove, Yummie →
What to know about Spanx
Compression is the engineering
Built on footless body-shaping hosiery, the range still centers on compression construction — the Power Series, shapewear and bras — rather than loose casualwear.
Now a full apparel line
Shapewear expanded into denim, leggings, activewear, The Perfect Pant, faux-leather leggings and the AirEssentials loungewear line.
Womenswear only, mid-price, mostly direct
A womenswear label sold largely through spanx.com and its own stores, with department-store and specialty wholesale alongside.
If you like Spanx
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What changes: Narrower range, no denim or activewear
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Designer-founded shaping tanks and seamless leggings
What changes: Smaller, more department-store dependent
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Brand facts
Spanx is an Atlanta-based womenswear label founded by Sara Blakely in 2000, built on footless body-shaping hosiery and now spanning shapewear, bras, denim, leggings, activewear and the AirEssentials loungewear line. Blackstone bought a majority stake at a $1.2 billion valuation in 2021, with Blakely retaining significant equity and serving as executive chairwoman. The brand sells direct through spanx.com and its own stores plus department-store and specialty wholesale, and markets compression pieces such as the Power Series alongside faux-leather leggings and The Perfect Pant.
- Founded
- 2000
- Origin
- Atlanta, United States
- Made in
- Asia, USA
- Price
- $$
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Athleisure / Sportswear, Minimalist / Contemporary