ThirdLove

ThirdLove is a direct-to-consumer intimates label founded in 2013 by Heidi Zak and David Spector, organised around bra fit rather than seasonal fashion. Its range centres on the 24/7 Classic T-Shirt Bra alongside wireless, lace and strapless styles, underwear and basics, offered across a wide size run that includes half-cup fits the industry had largely ignored. The brand sells mainly through its own site using an online fit quiz and a Try Before You Buy trial programme, and markets with plain-spoken, size-inclusive imagery.