69% matchHeist Studios
Fit-data DTC approach, seamless construction
What changes: Tights-first assortment, smaller bra range
Brand profile
ThirdLove
US direct-to-consumer bra label known for half-cup sizes, the 24/7 Classic T-Shirt Bra, an online fit quiz and Try Before You Buy trials.
San FranciscoOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$Price
4 brands like ThirdLove like Heist Studios, Skims, Honeylove →
What to know about ThirdLove
Half-cup sizes drive the range
The size run is built around fit rather than seasonal styling, including half-cup measurements that most bra makers had skipped.
Buying happens through a fit quiz
Sales run mainly through its own site, where an online fit quiz and a Try Before You Buy trial replace fitting-room guesswork.
One core bra, then variations
The 24/7 Classic T-Shirt Bra anchors the assortment, with wireless, lace and strapless versions plus underwear and basics around it.
If you like ThirdLove
69% match
82% matchSkims
Shade- and size-inclusive DTC intimates at scale
What changes: Shapewear and loungewear led rather than engineered bra fit
74% matchHoneylove
DTC fit-engineering pitch, wireless bras included
What changes: Core focus is sculpting bodysuits, not everyday bras
71% matchSpanx
Bigger, older US player across bras and shaping
What changes: Broader apparel range and higher price point
Brand facts
ThirdLove is a direct-to-consumer intimates label founded in 2013 by Heidi Zak and David Spector, organised around bra fit rather than seasonal fashion. Its range centres on the 24/7 Classic T-Shirt Bra alongside wireless, lace and strapless styles, underwear and basics, offered across a wide size run that includes half-cup fits the industry had largely ignored. The brand sells mainly through its own site using an online fit quiz and a Try Before You Buy trial programme, and markets with plain-spoken, size-inclusive imagery.
- Founded
- 2013
- Origin
- San Francisco, United States
- Made in
- China, Vietnam, Cambodia
- Price
- $$
- Focus
- Womenswear
- Facts checked
- September 2026
- Styles
- Minimalist / Contemporary, Athleisure / Sportswear