Honeylove

Honeylove is a direct-to-consumer shapewear and intimates label founded in 2018 by Betsie Larkin, a former recording artist who began designing after repeated onstage shapewear failures. It launched through a roughly $300,000 Kickstarter and raised a $13 million Series A led by Lightspeed Venture Partners, and made the Inc. 5000 list in 2023. Garments use patented structured bonings rather than silicone grippers to prevent rolling and slipping, spanning sculpting bodysuits, briefs, shorts, wireless bras and tops in extended sizing. Larkin remains CEO; growth is driven largely by TikTok and influencer marketing.