90% matchSpanx
The category's founder-led original, broader lifestyle range
What changes: Bigger assortment incl. denim/leggings, slightly higher price
Brand profile
Honeylove
Los Angeles direct-to-consumer shapewear brand known for boned, non-slip sculpting bodysuits, briefs and wireless bras in extended sizing.
Los AngelesOrigin
WomenswearFocus
Athleisure / SportswearStyle
$$Price
4 brands like Honeylove like Spanx, Skims, Shapermint →
What to know about Honeylove
Structured boning replaces silicone grippers
Honeylove builds patented internal bonings into its shapewear instead of relying on silicone bands, addressing the rolling and slipping that inspired the founder's designs.
Founder solved her own problem
Betsie Larkin, a former recording artist, started designing after shapewear failed her onstage, and still runs the company as CEO.
DTC scale, accessible pricing
Launched via a roughly $300,000 Kickstarter, backed by a $13 million Series A and grown through TikTok, it sells bodysuits, briefs, wireless bras and tops in extended sizing.
If you like Honeylove
90% match
86% matchSkims
Shade- and size-inclusive LA sculpting, celebrity-driven
What changes: Much broader into loungewear, swim and ready-to-wear
80% matchShapermint
Size-inclusive tummy-control bodysuits at lower prices
What changes: Value-priced, performance-marketing led, less design IP
76% matchSHAPERX
Marketplace-first shaping bodysuits and waist trainers
What changes: Cheaper, Amazon-led, no patented boning story
Brand facts
Honeylove is a direct-to-consumer shapewear and intimates label founded in 2018 by Betsie Larkin, a former recording artist who began designing after repeated onstage shapewear failures. It launched through a roughly $300,000 Kickstarter and raised a $13 million Series A led by Lightspeed Venture Partners, and made the Inc. 5000 list in 2023. Garments use patented structured bonings rather than silicone grippers to prevent rolling and slipping, spanning sculpting bodysuits, briefs, shorts, wireless bras and tops in extended sizing. Larkin remains CEO; growth is driven largely by TikTok and influencer marketing.
- Founded
- 2018
- Origin
- Los Angeles, United States
- Made in
- USA, China
- Price
- $$
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Athleisure / Sportswear, Minimalist / Contemporary