Brand profile

HÉROS

Los Angeles activewear label founded in 2017 by stylist-turned-designer Joni Kilmurry, making minimal, seasonless pieces in Italian technical fabrics.

Los AngelesOrigin

UnisexFocus

Minimalist / ContemporaryStyle

$$Price

Shop HÉROS ↗

4 brands like HÉROS like PANGAIA, Reigning Champ, COTTON CITIZEN →

What to know about HÉROS

Gym clothes cut like fashion

Second-skin leggings, bras, bodysuits and matching sets sit next to silk and jersey basics, so the training pieces read as clothing rather than kit.

Italian fabrics, Los Angeles production

The range uses Italian technical and recycled fabrics and is made in LA, which explains the mid-tier pricing on hoodies and t-shirts.

Neutrals only, sold seasonlessly

Colour stays within a neutral palette and the collection is not dropped by season, so pieces are meant to combine across years.

Known forHoodies & sweatshirtsT-shirts & graphic tees

StyleMinimalist / Contemporary Streetwear Athleisure / Sportswear

If you like HÉROS

74% match

PANGAIA

$$$Sustainable basicsLondon, United Kingdom

Neutral seasonless essentials built on next-gen materials

What changes: Materials-science storytelling, not training-specific fit

Shop PANGAIA 23 brands like PANGAIA →

70% match

Reigning Champ

$$$Minimal athleisureVancouver, Canada

Logo-light athletic staples in a strict neutral palette

What changes: Heavyweight cotton fleece and jersey rather than stretch technical knits

Shop Reigning Champ 25 brands like Reigning Champ →

66% match

COTTON CITIZEN

$$$Premium teesLos Angeles, United States

LA-made premium cotton basics with the same body-close cuts

What changes: Garment-dye colour range, no performance fabrics

Shop COTTON CITIZEN 16 brands like COTTON CITIZEN →

64% match

John Elliott

$$$Tonal sportswearLos Angeles, United States

Tonal LA sportswear with the same restrained colour discipline

What changes: Menswear-led and heavier, less activewear function

Shop John Elliott 29 brands like John Elliott →

Brand facts

HÉROS is a Los Angeles activewear and essentials label founded in 2017 by Scottish-born designer Joni Kilmurry, a Glasgow School of Art graduate who worked as a red-carpet stylist and brand consultant before launching it. The line treats training clothes through a fashion lens: second-skin leggings, bras, bodysuits and matching sets cut from Italian technical and recycled fabrics, alongside silk and jersey basics. Colour is kept to neutrals and the range is sold seasonlessly. Production is based in Los Angeles; stockists include SSENSE.

Founded: 2017
Origin: Los Angeles, United States
Made in: France
Price: $$
Focus: Unisex
Facts checked: August 2026
Styles: Minimalist / Contemporary, Streetwear, Athleisure / Sportswear

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