Brand profile
HOKA
Deckers-owned running brand whose maximalist-cushioned Clifton, Bondi and Speedgoat shoes crossed over from ultrarunning into everyday wear.
AnnecyOrigin
UnisexFocus
Athleisure / SportswearStyle
$$Price
15 brands like HOKA like Altra, Salomon, Mizuno →
What to know about HOKA
HOKA, formerly Hoka One One, designs performance running and trail footwear defined by oversized, maximalist midsoles, rockered geometry and plush cushioning. Former Salomon engineers Nicolas Mermoud and Jean-Luc Diard founded it in Annecy, France in 2009 to run downhill faster, countering the era's minimalist-shoe trend. Deckers Brands acquired it in 2013 and now runs it from Goleta, California. Core franchises include Clifton, Bondi, Mach and the Speedgoat trail line, mostly $140-$180. Ultrarunner credibility has spilled into everyday wear, aided by brand collaborations and a growing owned-store network.
Looks from HOKA
Shop HOKA →
ONE ONE Men's Skyflow Wind Jacket in Caraway Seed, Size Medium$145
All Gender Bondi 8 TS Caged - Black/Black$140
All Gender Bondi B3 - Aloe Vera/Succulent$140
All Gender Clifton L Athletics - Black/Black$133
All Gender Clifton L Athletics - White/White$133
All Gender Clifton L GTX - Burnt Ochre/Copper Tan$140Shop HOKA
Shop all HOKA ↗Browse HOKA deals alongside similar labels →
Available atHatchet Outdoor Supply Co.
How HOKA fits
Overall fit
slightly small
HOKA running shoes are commonly described as running slightly short and narrow, with many runners going up a half size for toe room and long runs.
Tip: Consider a half size up, especially if you have wider feet, and look for 'wide' widths where available.
High confidence · based on 40 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Sneakers | slightly small | narrow to medium width with a snug midfoot; wide (2E) versions available for roomier fit | Consider going up a half size from your usual running shoe, and choose the wide version if you have broad feet. |
| Sandals & slides | true to size | roomy, cushioned recovery slide with a broad footbed | Recovery slides run about true to size; if between sizes size down for a snugger feel. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like HOKA
See all 15 brands like HOKA →
Altra
Trail-heavy cushioning built on zero-drop, wide toe box
What changes: Natural-foot geometry instead of rockered stack
Salomon
French outdoor brand from Annecy known for ski and trail-running gear, whose XT-6 and Speedcross shoes became gorpcore streetwear staples.
Mizuno
Osaka's Mizuno has built running shoes around its Wave plate since long before foam stacks, offering a firmer, more structured ride than HOKA's cushioning.
Norda
Ultralight Dyneema trail shoes for harsher terrain
What changes: Boutique pricing, narrow trail-only range
HOKA fit questions
Does HOKA run big or small?
HOKA fits slightly small. Consider a half size up, especially if you have wider feet, and look for 'wide' widths where available. HOKA running shoes are commonly described as running slightly short and narrow, with many runners going up a half size for toe room and long runs.
How does HOKA fit?
HOKA running shoes are commonly described as running slightly short and narrow, with many runners going up a half size for toe room and long runs. Overall shape: narrow.
How do HOKA sneakers fit?
HOKA sneakers fits slightly small. Consider going up a half size from your usual running shoe, and choose the wide version if you have broad feet. Shape: narrow to medium width with a snug midfoot; wide (2E) versions available for roomier fit.
How do HOKA sandals & slides fit?
HOKA sandals & slides fits true to size. Recovery slides run about true to size; if between sizes size down for a snugger feel. Shape: roomy, cushioned recovery slide with a broad footbed.
Brand facts
- Founded
- 2009
- Origin
- Annecy, France
- Made in
- China, Vietnam
- Price
- $$
- Typical prices
- Sneakers $138–$165 · Running $145–$165 · Sandals $47–$57
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Athleisure / Sportswear, Gorpcore / Outdoor, Techwear