Shapermint

Shapermint is a direct-to-consumer shapewear and intimates brand launched in 2018 by Uruguayan e-commerce group Trafilea. It sells size-inclusive tummy-control bodysuits, shaping shorts, wireless and wireless-support bras, leggings and underwear at mass-market prices, alongside sister lines Shapermint Essentials, Empetua and Truekind. Marketing leans on body-positive campaigns cast with everyday customers rather than models, plus Trafilea's in-house AI ad-testing tool, Altair. The company projected roughly $300 million in 2024 revenue, has moved beyond pure DTC into wholesale, and settled a US class action in 2025 over allegedly misleading discount pricing.