91% matchSHAPERX
Near-identical DTC tummy-control bodysuits at value prices
What changes: Marketplace-heavy distribution, less brand-led campaigning
Brand profile
Shapermint
Uruguay-based Trafilea's direct-to-consumer shapewear label, selling size-inclusive tummy-control bodysuits, shaping shorts, bras and leggings at mass-market prices.
MontevideoOrigin
WomenswearFocus
Athleisure / SportswearStyle
$$Price
What to know about Shapermint
Shapermint is a direct-to-consumer shapewear and intimates brand launched in 2018 by Uruguayan e-commerce group Trafilea. It sells size-inclusive tummy-control bodysuits, shaping shorts, wireless and wireless-support bras, leggings and underwear at mass-market prices, alongside sister lines Shapermint Essentials, Empetua and Truekind. Marketing leans on body-positive campaigns cast with everyday customers rather than models, plus Trafilea's in-house AI ad-testing tool, Altair. The company projected roughly $300 million in 2024 revenue, has moved beyond pure DTC into wholesale, and settled a US class action in 2025 over allegedly misleading discount pricing.
How Shapermint fits
Overall fit
runs small
Shoppers generally find the shapewear tight and compressive by design, with many noting it fits smaller than expected and suggesting sizing up for comfort.
Tip: Consider sizing up, especially if between sizes or planning all-day wear, as the shaping fabric runs snug.
Medium confidence · based on 15 sources
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Shapermint
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What changes: Mid-price, department-store presence rather than DTC-only
Shapermint fit questions
Does Shapermint run big or small?
Shapermint runs small. Consider sizing up, especially if between sizes or planning all-day wear, as the shaping fabric runs snug. Shoppers generally find the shapewear tight and compressive by design, with many noting it fits smaller than expected and suggesting sizing up for comfort.
How does Shapermint fit?
Shoppers generally find the shapewear tight and compressive by design, with many noting it fits smaller than expected and suggesting sizing up for comfort. Overall shape: compressive, body-hugging.
Brand facts
- Founded
- 2018
- Origin
- Montevideo, Uruguay
- Made in
- China, USA
- Price
- $$
- Focus
- Womenswear
- Styles
- Athleisure / Sportswear, Minimalist / Contemporary