93% matchShapermint
Same DTC tummy-control bodysuits, heavier ad-funnel marketing
What changes: Marketplace-light, runs its own performance-marketing funnel and subscription-style offers
Brand profile
SHAPERX is a US shapewear label making tummy-control bodysuits, waist trainers and shaping basics, sold online at accessible prices.

The range is body-shaping underlayers: tummy-control bodysuits, waist trainers, shaping shorts and briefs, thigh slimmers and tanks with built-in bras.
Pricing sits well below premium shapewear labels, so pieces are treated as everyday replaceable underlayers rather than single investment buys.
Sold direct-to-consumer and through large marketplaces with no physical stores, using seamless knits, adjustable straps and extended and plus sizing across the core range.
93% matchSame DTC tummy-control bodysuits, heavier ad-funnel marketing
What changes: Marketplace-light, runs its own performance-marketing funnel and subscription-style offers
84% matchBoned, non-slip sculpting bodysuits at a step up in price
What changes: Higher price and more engineered construction, less marketplace selling
80% matchThe category original, broader into denim and leggings
What changes: Mid-price, department-store distribution, far wider apparel range
78% matchShade-inclusive shapewear with a fashion-brand halo
What changes: Higher price, celebrity brand, now a full ready-to-wear line
SHAPERX is a US shapewear label built around body-shaping underlayers: tummy-control bodysuits, waist trainers, shaping shorts and briefs, thigh slimmers and built-in-bra tanks and camisoles. Construction leans on seamless compression knits and adjustable straps, with extended and plus sizing across the core range. The brand sells online direct-to-consumer and through large marketplaces rather than physical retail, and grows largely through social video and creator reviews. Pricing sits well below premium shapewear competitors, positioning the pieces as everyday basics.