Hysteric Glamour

Hysteric Glamour is a Tokyo label founded in 1984 by designer Nobuhiko Kitamura and run under his company Ozone Community. It mixes American pop culture from the 1960s to the 1980s, punk and rock music, pin-up imagery and vintage Americana into graphic-heavy T-shirts, denim, leather jackets, knitwear and accessories. It has men's, women's and kids' (Joey Hysteric) lines. Graphic tees usually sell for about ¥12,000–18,000, and outerwear for about ¥50,000. The brand has its own stores in Japan, including one in Shibuya, and has collaborated with Supreme and Wildside Yohji Yamamoto.