Isadore
Isadore is a Slovak cycling apparel label founded by twin former WorldTour professionals Martin and Peter Velits and headquartered in Púchov. It produces road jerseys, bib shorts, jackets, caps, socks and accessories, working extensively with merino wool and recycled technical fabrics, and manufactures largely within Europe. The design language is restrained and utilitarian rather than loud, built around the brand's "Road is the way of Life" motto. Sustainability sits at the centre of the company, with Martin Velits citing Patagonia founder Yvon Chouinard as a direct influence.
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