Brand profile
Jamieson's of Shetland
Fifth-generation Shetland knitwear mill making Fair Isle sweaters and cardigans from 100% pure Shetland wool spun in-house.
4 brands like Jamieson's of Shetland like Drake's, Barbour, Beams Plus →



What to know about Jamieson's of Shetland
Jamieson's of Shetland is a fifth-generation family knitwear house founded by Robert Jamieson in Sandness, on Shetland's west mainland. It runs the islands' only commercial woollen mill, grading, scouring, dyeing, carding, spinning and knitting 100% pure Shetland wool under one roof since 1981. The range centres on Fair Isle crews, cardigans, vests, roll necks and accessories in speckled marl shades, made on both hand-frame and computerised Shima Seiki machines. Still independent and family-owned, it supplies yarn to hand knitters worldwide and stocks retailers including END. Prices typically run roughly $140-$250.
Shop Jamieson's of Shetland
Shop all Jamieson's of Shetland ↗Available atEND.
If you like Jamieson's of Shetland
85% matchDrake's
Same British heritage knits, plus ties and soft tailoring
What changes: Broader wardrobe and higher price; not a mill
76% matchBarbour
British country heritage, outerwear rather than knitwear
What changes: Waxed jackets over wool; much larger scale
72% matchBeams Plus
Ivy-lens styling that leans hard on Fair Isle and Shetland knits
What changes: Japanese reinterpretation, full seasonal collections
70% matchOliver Spencer
British mills, softer modern silhouettes
What changes: Suiting and workwear jackets dominate the range
Brand facts
- Founded
- 1893
- Origin
- Sandness, United Kingdom
- Price
- $$$
- Typical prices
- Knitwear $165–$197
- Focus
- Unisex
- Styles
- Workwear / Heritage, Urban prep / Ivy