82% matchNerdy Clothing
Logo-taped velour tracksuits, Y2K revival energy
What changes: Korean street-sport unisex framing, less bling/glamour
Brand profile
Juicy Couture
American label known for rhinestone-logo velour tracksuits, now owned by Authentic Brands Group and licensed across apparel, accessories and fragrance.
Los AngelesOrigin
WomenswearFocus
Y2KStyle
$$Price
4 brands like Juicy Couture like Nerdy Clothing, White Fox, TNA →
What to know about Juicy Couture
Built on the velour tracksuit
Founded in Los Angeles in 1997, the label's core product was the velour zip hoodie and jogger set with rhinestone logo detailing — still the reference point for the brand.
A licensed name, not a design house
Authentic Brands Group has held the trademark since 2013 and closed the US standalone stores, so product now reaches shoppers through licensees and department-store partners.
Y2K revival is the demand driver
Current ranges stretch across tracksuits, loungewear, denim, handbags, footwear and the Viva la Juicy fragrances, with mid-tier pricing across the board.
If you like Juicy Couture
82% match
77% matchWhite Fox
Branded sweat sets plus going-out pieces, influencer-led
What changes: Cheaper, fast online drops instead of licensed heritage label
72% match
70% matchBoys Lie
Girl-coded hoodie-and-sweatpant sets with baby tees
What changes: Slogan/heartbreak graphics rather than velour glamour
Brand facts
Juicy Couture is an American casualwear label founded in 1997 in Pacoima, Los Angeles by Pamela Skaist-Levy and Gela Nash-Taylor, built on velour tracksuits with rhinestone logo detailing. Liz Claiborne acquired it in 2003, and the trademark has been held by Authentic Brands Group since 2013, which closed the US standalone stores and now operates the label through licensees and department-store partners. Current ranges cover tracksuits, loungewear, denim, handbags, footwear and the Viva la Juicy fragrance line, with the Y2K revival sustaining demand.
- Founded
- 1997
- Origin
- Los Angeles, United States
- Made in
- China, Vietnam, USA
- Price
- $$
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Y2K, Athleisure / Sportswear, Streetwear