Juicy Couture

Juicy Couture is an American casualwear label founded in 1997 in Pacoima, Los Angeles by Pamela Skaist-Levy and Gela Nash-Taylor, built on velour tracksuits with rhinestone logo detailing. Liz Claiborne acquired it in 2003, and the trademark has been held by Authentic Brands Group since 2013, which closed the US standalone stores and now operates the label through licensees and department-store partners. Current ranges cover tracksuits, loungewear, denim, handbags, footwear and the Viva la Juicy fragrance line, with the Y2K revival sustaining demand.